Remember the bouncing balls in San Francisco? How could you forget the jamboree of paint in Glasgow?

Sony's newest colourful advert, aimed at generated further interest towards the company's BRAVIA LCD brand, sees New York littered with Play-Doh bunnies and animated in claymation.

The three-week, six-camera shoot used 189 Play-Doh rabbits, a monster 30-foot rabbit, and 40 animators, who took four hours to produce 4 seconds of footage. The 60-second advert will use 100,000 stills and should be a sight to behold, if previous attempts are anything to go by.

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