PRESS RELEASE
London UK, September 11, 2012 - Following the successful launch of the Samsung Galaxy S III, Samsung Electronics has extended the handset's range through a new collection of colours for its human-centric smartphone. The new colours are inspired by the Earth's richest materials: Amber Brown, Garnet Red, Sapphire Black and Titanium Grey.
Elegant, intelligent and stylish, the Samsung Galaxy S III is designed for humans and inspired by nature. This design ethos is brought to life through the new colour range. The Galaxy S III boasts an organic appearance, with gently curved lines and clean features which are accentuated by these latest colour options:
• Titanium Grey*: Inspired by the colour grey as a symbol for intelligence, insight and curiosity, all of which are embodied within the design of the Galaxy S III. The Galaxy S III LTE Titanium Grey will be available through EE in the UK as a launch partner for the 4G mobile network.
• Garnet Red*: Garnet Red reflects the elegance of Almandite Garnet, in line with the Galaxy S III's curves and smooth lines. The Galaxy S III Garnet Red will be available from Carphone Warehouse in the UK joining the Pebble Blue and Marble White versions currently available.
• Amber Brown*: The deep, rich colour of Amber Brown enhances the advanced organic design of the Galaxy S III. The Amber Brown Galaxy S III will be available in the UK later this year.
• Sapphire Black*: Showcases the stylish Galaxy S III design, with the sophisticated and refined Sapphire Black colour option. The Sapphire Black Galaxy S III will be available in the UK later this year.
Simon Stanford, Vice President, UK & IRE Telecommunications & Networks Division, Samsung UK and Ireland said:"We're incredibly proud of the success of the Galaxy S III in the short time it has been available, and have had great feedback from our customers who are amazed by the phone's simplicity-of-use and intuitive features. In keeping with the design concept of the Galaxy S III, this expanded colour range will give customers looking to buy our best smartphone yet, even more choice when it comes to purchase."
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organisations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognised for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world's most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.
