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Samsung brings its vision for the 'Home of the Future' to IFA 2014

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PRESS RELEASE

Samsung CEO Boo-Keun Yoon delivers keynote speech at IFA 2014

London, UK - 5th September, 2014 - The President and CEO of Samsung Electronics, Boo-Keun Yoon, today delivered the opening keynote speech at IFA 2014, calling on the consumer electronics industry to agree on open industry standards so that the ‘Home of the Future' can meet the demands of consumers and adapt to their unique needs and lifestyles.

"The home of the future is not about the technology, nor is it about being smart and connected," Mr. Yoon said. "It's about human-based innovation. It's about technology that isn't overwhelming and works discretely behind the scenes to adjust to consumers' needs at the right time."

As part of Samsung's vision for "bringing the future home," Mr. Yoon said the ‘Home of the Future' will adapt to user needs through three key attributes, ultimately becoming a home that cares for people: 

Show Me: It will make complex data visible and useful to allow better choices.

Know Me: It will learn consumer needs and recognise lifestyle patterns.

Tell Me: It will proactively adjust to their needs and provide suggestions without being asked.    

"I don't want Samsung to be remembered as a technology company," Mr. Yoon said. "I want us to be remembered for providing unique experiences, because true innovation today is centred on people and their dynamic needs and lifestyles."

A Billion Homes of the Future

Mr. Yoon further noted that each future home will be tailored to the different needs of those who live there. In this way, there will not be one ‘Home of the Future,' but a billion ‘Homes of the Future' that are tailored to the unique passions and needs of each household.

Taking the Leading Role

Samsung is one of the companies best equipped to turn this vision into a reality. As the leader in consumer electronics - from mobile devices and TVs to home appliances and healthcare - Samsung will use the research and creativity of its six Lifestyle Research Labs, six Product Innovation Teams and six Design Centres around the world, as well as strategic collaborations with industry partners, to bring the ‘Home of the Future.'

Open Collaboration

Samsung recently announced its acquisition of SmartThings, a leading open platform for the next-generation smart home experience. In just over two years, SmartThings has built an active ecosystem that supports more than 1,000 devices and 8,000 apps created from its community of device makers, inventors, and developers.

"We are thrilled to work together with Samsung," said Alex Hawkinson, CEO of SmartThings. "With the scale of resources and support from Samsung, we'll be able to expand our platform to even more partners and devices. We've come so far, in such a short time, and are really excited for what's ahead."

The Future is Not Far

In concluding his keynote, Mr. Yoon added that the future home is not far away - and that the change ahead will be dramatic for many fields.

"The opportunities ahead are enormous," Mr. Yoon said. "The ‘Home of the Future' will not just boost the tech industry, but will create more jobs and a ripple effect across society - from energy efficiency to safety, and independence for our increasingly aging population. By collaborating with industry partners, Samsung is well positioned to lead and drive this transformation."

Samsung showed a future home concept video that combined currently existing technologies with those of the future, further illustrating just how near the ‘Home of the Future' is.

For a live stream of Samsung's IFA Keynote, as well as a full recording after the show, please visit: http://global.samsungtomorrow.com/.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.