PRESS RELEASE
OLED TV, Galaxy Note II, Galaxy Camera and Space Max Refrigerator among highlights as Samsung inspires to create unique, meaningful user experiences
Berlin, Germany - 30th August 2012 - Today at IFA 2012, Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, unveiled its vision for the consumer electronics market and introduced the products and services that will push the boundaries of innovation.
Before a crowd of IFA 2012 attendees, Boo-Keun Yoon, President and Head of Consumer Electronics Division, Samsung, stated that the company will cultivate the curiosity of its people and uncover what is meaningful for consumers who engage with its products.
"Earlier this year, we promised to remove the barriers that exist between devices and content", Yoon said. "Today, you will see how far we've come in achieving this goal, with technology that will create unique experiences by putting the consumers at the centre, and building every product, content and service around them."
Samsung also noted its leading position within the TV industry for the sixth consecutive year, as well as its lead in Side-by-Side refrigerators for the past six years.
"We have high ambitions for the future," Yoon said. "By 2015, we hope to celebrate a decade as the global number one manufacturer of televisions, as well as the world's number one producer of all digital appliances."
The company also announced a number of new devices, including the 55-inch ES9500 OLED TV, revolutionary Space Max refrigerators and ecobubble washing machines, Galaxy Note II and Galaxy Camera, and updates to its AllShare content platform.
The company's complete product line-up will be displayed from 31st August to 5th September at Halls 20 (consumer electronics) and 5.1 (Digital Appliances), Messe Berlin.
Next-Generation Smart TVs Redefine Viewing Experience
Samsung reinforced its industry leadership as it unveiled its much-anticipated 55-inch ES9500 OLED TV and 75-inch LED ES9000 Smart TV in Europe for the first time. With the ultimate in picture quality, immersive content and interactive experiences, Samsung's latest offerings further underscore the company's position as the world's number one TV manufacturer for seven years running.
Samsung's 55-inch ES9500 OLED TV with richer colours andfaster response time, marks the beginning of a new era in the TV industry. The ES9500's self-emitting sub-pixels individually reproduce life-like colours, creating a more immersive experience. The OLED technology also differentiates between varying degrees of blacks, delivering unparalleled detail in shadows, shapes and subtle colours. With no need for a separate light source, the ES9500 offers response times that are a thousand times faster than LCD TVs. This translates into action scenes and sports producing realistic 3D experiencesthat are virtually crosstalk-free.
Samsung's highly anticipated OLED TV comes equipped with Multi View, a feature that allows two people to watch two different shows simultaneously on one screen with the ability to hear each program separately using Samsung Multi View 3D glasses with integrated headphones. This unprecedented feature is made possible by OLED TVs high processing speeds and Samsung's innovative wireless sound system.
For consumers who want a large screen, premium design and enriched picture quality, today Samsung also showcased its 75-inch LED ES9000 Smart TV. With an incredibly thin 7.9-millimetre frame and a stunning rose-gold finish, the ES9000 adds a sense of timeless luxury and sophistication to any home décor. A hidden pop-up camera completes the superior design, allowing the user to become fully immersed in the performance of Samsung's largest Smart TV.
The ES9500 OLED TV and ES9000 Smart TV give consumers unique experiences by allowing them to freely explore and make discoveries of their own through features like Smart Interaction including Voice Control, Gesture Control and Face Recognition, or premium Smart Content delivered through unique apps, games and services.
Technology as a Means of Self-Expression
As consumer technology products continue to change how consumers experience them, so will the way consumers interact with them. Understanding this, Samsung developed its smart mobile devices to be more intuitive, personal and immediately expressive.
Creativity and Productivity Bundled into Galaxy Note II
The Galaxy Note II builds on the success of its predecessor, the Galaxy Note, which was the first smartphone for truly personal, artistic and creative expression. Featuring a 5.5" (140.9mm) HD Super AMOLED screen, the Galaxy Note II provides a perfect viewing experience with breath-taking visuals and crystal clear detail.
Air View which allows users to hover with the S Pen over an email, S Planner, image gallery or video to preview the content without having to open it. Popup Note lets users open S Note instantly as a pop-up window anywhere on the screen,offering an intuitive, easy multitasking experience.
An Advanced S Pen is longer, thicker and ergonomically designed for the perfect grip. It provides a more precise comfortable, natural writing and drawing experience. The Galaxy Note II also enables unique experiences in personalised and expressive content creation, making it the ultimate smartphone for on-the-go creativity.
Powered by AndroidTM 4.1 Jelly Bean with a 1.6GHz Quad-Core processor, the Galaxy Note II delivers powerful performance in content creation, sharing and multitasking capabilities.
The Galaxy Camera creates a new standard in visual communication device
Combining its mobile leadership and camera innovation, Samsung today introduced an entirely new category of mobile devices, developed to fit the changing waysconsumers communicate.
The latest addition to the Galaxy family combines the very best features from both the camera and smartphone worlds into one stylish new device. Top photographic features include 21x optical touchzoom for increased usability, a 16M BSI CMOS sensor and ‘Smart Pro' mode, which makes it easy for users to achieve high-quality, professional-like images in just a few easy steps. From the smartphone world, the Galaxy Camera includes 3G/4G and Wi-Fi connectivity, full internet browsing support and access to over 600,000 apps on Google Play and Samsung Apps, all running on the latest AndroidTM 4.1 Jelly Bean OS.
All of these features can be enjoyed on a beautifully vivid 4.8-inch HD Super Clear LCD Touch Display, allowing users to easily shoot and edit images from the palm of their hands. For added mobility, the Galaxy Camera also comes with a Voice Control option that lets users control a number of functions such as "Zoom in" and "Shoot" by using their voice.
Samsung ATIV Smart PC, Tab and S - the Next Set of Smart Devices
Cross-category convergence is a key feature for Samsung's new ATIV family. From Notebook PCs to tablets and smartphones, Samsung's finely crafted devices with Windows 8 functionality will increase productivity and offer seamless user experiences.
Samsung ATIV, the new brand for its full range of Windows-based devices, is the reverse of VITA, meaning "life" in Latin - a pledge by Samsung to make everyone's life easier.
In true Samsung fashion, the craftsmanship of these products is not only apparent on the exterior, but also inside of the devices, creating an unparalleled design harmony of product and beauty. The ATIV Smart PC is a leading example of this ethos.
As ahybrid of a tablet and notebook PC, the 11.6-inch Samsung ATIV Smart PC offers the mobility and convenience that comes with a tablet PC, as well as the high-performance that comes with a notebook PC such as full MS Office and Windows 7 compatibility. Combined with a detachable keyboard-docking system, 10-finger multi-touch screen and ultra-sensitive S Pen, the ATIV Smart PC provides a powerful working environment for outstanding mobility and maximum productivity.
Also in the new ATIV family are the ATIV Tab, a Windows RT-powered tablet with the optimisation of a PC experience and mobility, and ATIV S, a smartphone offering a unique Windows Phone 8 experience.
Creating a Network of Your Own with AllShare
Samsung's latest crop of devices is supported by a network of connections that enableconsumers to create and control content. This connected ecosystem is made possible with AllShare, which is comprised of AllShare Play, AllShare Cast and AllShare Control.
- AllShare Play: access every video, picture, file or owned music track from every Samsung device, including smartphones, tablets, PCs and TVs
- AllShare Cast: allows content to be mirrored from a Samsung smartphone or tablet, toother displays like a TV or a monitor - all without wires
- AllShare Control: allows universal control to all devices using a Samsung smartphone
Home Appliances that Understand You and Your Home
As Samsung changes the way consumers connect to content and devices, it is also changing the way consumers utilise their home appliances. The company has introduced revolutionary Space Max refrigerators and ecobubble washing machines that now understand consumers and their home, learning their habits and adjusting to meet their household needs.
For Europe, Samsung understands that European consumers are concerned with rising energy prices, limited kitchen space and the environmental impact of home appliances. With this in mind, Samsung developed a core technology called "Space Max", which offers more capacity within the interior of an appliance while maintaining the same size and dimension of the exterior.
This technology can be found in Samsung's flagship 615-litre Side-by-Side refrigerator, which is responsible for the company's number one position in the category for six years running. Similarly, "Space Max" technology increases Samsung's French Door refrigerator to 520-liter with a 600-millimetre counter depth to easily fit into kitchens. It is also included in Samsung's Bottom-mounted fridge-freezer, a slim and sleek design with a 400-litre capacity.
Samsung's latest ecobubble washing machine is also smarter this year with a revolutionary way to wash clothing and enhance fabric care. The washer is equipped with ecobubbleTM Technology, which guarantees greater washing performance in cold water while remaining gentle on fabric. The technology uses up to 70 percent less energy when washing in cold water, reducing energy and water bills for consumers.
Full details, video content and product images are available at http://samsungifa2012.com or http://m.samsungifa2012.com.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory,System LSI and LED. Recognised for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world's most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.
