PRESS RELEASE
- Xperia Ear is available to pre-order exclusively from the Xperia Store online1 for £179.00
- All pre-orders receive a unique £45 voucher, redeemable against any smartphone at the Xperia Store online
- European marketing campaign, featuring smart technology mini-documentary series launches from today
London, 18th October 2016 - Sony Mobile Communications today announced that Xperia Ear is available to pre-order, exclusively at the Xperia Store online.
Xperia Ear is a smart product from Sony Mobile - an in-ear personal assistant to help you communicate and get things done via conversational voice interaction and simple head gestures.
It’s designed to bring a new way of communicating, without compromising on enjoying the world around you. It provides you with useful information such as your schedule, weather and the latest news to keep you up-to-date on the go. Powered by Sony Agent Technology; an adaptive platform, Xperia Ear responds to verbal commands, so you can ask it to make a call, perform an internet search, dictate a message or navigate to a certain location.
It will read out incoming texts, WhatsApp or Facebook messages and allow you to initiate a response with a simple nod and then reply instantly with your voice.
To illustrate the benefits of smart and personal technology, premiering today Sony Mobile has launched a mini-documentary series, partnering with creative personalities from the world of photography and blogging, across three European cities – Berlin, London and Paris.
Sony Mobile tasked portrait photographer, Tom Oxley (London), fashion photographer, Dan Zoubek (Berlin) and beauty and lifestyle blogger, Mademoiselle Stef (Paris) to integrate Xperia Ear into their lives, to show how smart technology can help facilitate modern, busy lifestyles.
Tom Oxley, portrait photographer, based in London, said: “As a photographer, I like to be aware of the world around me and I found it a liberating feeling not being tied to a smartphone. I was able to travel and work around the city, knowing Xperia Ear would remind me of my schedule and messages.”
The videos document each contributor as they travel around their city, inviting the viewer on their individual journey, as they shoot up-and-coming artists, attend fashion briefings or catch up with friends and collaborators. With the ability to schedule and manage appointments, provide navigation to reach meetings and the power to search for information, Xperia Ear enabled each creative to be fully immersed in the world around them, giving them the freedom to look up from their smartphone.
Xperia Ear starts shipping from mid-November 2016 - all pre-orders will receive a voucher for €50 discount on any smartphone purchased from the Xperia Store online.
For the full specifications, please visit: http://www.sonymobile.com/global-en/products/smart-products/xperia-ear/
- The three Xperia Ear mini-documentary series videos can be seen here:
o London: https://youtu.be/0Ra3nsG1bgA
o Paris: https://youtu.be/WUjZHWnPVO8
o Berlin: https://youtu.be/rMBgM6QZCv8
- Full product ambassador quotes are as follows:
o Tom Oxley, portrait photographer, based in London, said: “As a photographer, I like to be aware of the world around me and I found it a liberating feeling not being tied to a smartphone. I was able to travel and work around the city, knowing Xperia Ear would remind me of my schedule and messages.”
o Dan Zoubek, photographer based in Berlin said: “As someone who travels extensively around Berlin, from location recces, to pre-production meetings, to visiting new and existing clients, it was comforting to know that I was always up to date and wasn’t missing anything that I needed to know.”
o Mademoiselle Stef, beauty and lifestyle blogger, based in Bordeaux and regularly works in Paris, said: “I have a constantly changing and very busy lifestyle, therefore being able to access information at the touch of a button and communicate with Xperia Ear was inspiring. It helped me keep in touch with my online community which I found invaluable.”
About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone and tablet portfolio, as well as innovative SmartWear products, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com
Legal: 1) Facts and features may vary depending on local variant. 2) Operational times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market. 3) Icons displayed are for illustrative purposes only. The homescreen may appear different in your product. Some features may not be available in your country or area.
1 Initial product availability at the Xperia Store online in United Kingdom, France, Germany, Italy, Spain, Ireland, Switzerland, Austria and Belgium. Timing and availability will vary by market.
