- Virgin Media TiVo customers to access Netflix app via their set-top box
- Broad variety of great series and films, including Breaking Bad, House of Cards and Arrested Development, to be available instantly
- Pilot to 40,000 Virgin Media TiVo homes begins this week, full launch to follow
Virgin Media today announced an agreement that will bring Netflix, the world's leading Internet TV network, onto a pay-TV platform for the first time. Using the Netflix app, Virgin Media TiVo households will be able to watch award-nominated Netflix series, documentaries, comedy and kids titles through their set-top box. Netflix will be available to 1.7 million Virgin Media TiVo homes this year, starting with a pilot launching this week.
The addition of the Netflix app to Virgin Media TiVo, the fastest growing pay-TV service in the UK, will allow viewers to discover critically acclaimed Netflix original series House of Cards, Hemlock Grove, Arrested Development and Orange is the New Blackand Netflix exclusives like the hit series Breaking Bad.
The Netflix app complements Virgin Media's ever-expanding collection of over 6,000 hours of On Demand entertainment, all ready to watch instantly. Virgin Media TiVo customers will be able to easily search and browse titles across Virgin TV's entire collection of films and TV programmes as well as from Netflix and other content apps including BBC iPlayer.
Alongside catch-up and On Demand TV, Virgin Media viewers are already able to rent hundreds of the latest blockbusters from Virgin Movies, subscribe to Sky Movies and PictureBox and enjoy channels including Film4 and TCM, all available in HD.
Dana Strong, Virgin Media's chief operating officer, said: "We're delighted to be bringing yet another groundbreaking service onto TV screens in millions of Virgin Media homes. Netflix is a fabulous addition to Virgin Media TiVo, enabling our customers to enjoy even more of their favourite shows and movies simply and easily - all through their TV set-top box and at outstanding value.
"Virgin Media TiVo offers different ways to watch, either subscription or pay per view, all seamlessly integrated for simple, intuitive viewing so there's a world of great entertainment at your fingertips and everyone can be sure of the perfect TV moment."
Bill Holmes, global head of business development, Netflix, said: "The UK has given Netflix a fantastic welcome and we're excited to be partnering with Virgin Media to bring an amazing Netflix experience to Virgin Media customers."
The pilot begins this week with around 40,000 Virgin Media TiVo households already selected to use the Netflix app. For the pilot, the Netflix application will be available in the Apps & Games section of Virgin Media TiVo with Netflix members able to log-in using their existing Netflix credentials and new members able to sign up for Netflix via the app. Netflix will be rolled out to all Virgin Media TiVo customers following the successful completion of the pilot later this year.
Through a dedicated broadband connection built into each Virgin Media TiVo set-top box, viewers will be able to experience a brilliant, HD big screen TV Netflix experience. Virgin Media TiVo households with Virgin Media broadband can also make full use of their superfast 30Mb, 60Mb or 120Mb broadband speeds in addition to the dedicated TiVo connection.
The Netflix roll-out coincides with the latest updates to Virgin Media TiVo for all customers. From greater energy efficiency for each set-top box, to improved WishListsTM and recommendations, Virgin Media continues to develop the service, making Virgin Media TiVo the best way to watch TV, ever.
Netflix is the world's leading internet television network with more than 37 million members in 40 countries enjoying more than one billion hours of TV programmes and films per month, including original series. For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
About Virgin Media
Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the UK.
The company's cable network - the result of multi-billion pound private investment - delivers ultrafast broadband to over half of all UK homes, with speeds of up to 120Mb, as well as market leading connectivity to thousands of public and private sector organisations across the country.
Virgin Media has developed the most advanced interactive television service, bringing together broadcast TV, thousands of hours of on demand programming and the best of the web in a single set-top box powered by TiVo. The company was the first to offer HD TV and 3D on demand to millions of British households.
The world's first virtual mobile network was launched by Virgin Media and it is also one of the largest fixed-line home phone providers in the country.
Virgin Media is a part of Liberty Global plc, the world's largest international cable company. Together Virgin Media and Liberty Global serve 25 million customers across 14 countries, helping connect people to the digital world and enabling them to discover and experience its endless possibilities.