Creative announces PC-CAM 600

7th January 2002



CREATIVE, CAMERA, ACTION! THE ASTONISHING CREATIVE PC-CAM 600

The New & Powerful Desktop Webcam Will Inspire Users With Its Improved

All-round Performance & The Best Image Quality Ever



Creative (Nasdaq: CREAF) the worldwide leader in digital entertainment

products for the personal computer and the Internet, unveils the PC-CAM 600,

the new high-end webcam which can be detached from the PC and used as a

portable digital camera. Priced at £139.99 incl. VAT, the PC-CAM 600 will

be available from January 2002.



Slim, attractive, ergonomic and weighing only 143g, the PC-CAM 600 fits

perfectly into your hand or pocket. On the desktop it simply connects via
a

self-powering USB, so no separate power source is required, and it can

capture live video at up to 30fps or still images at up to 1.3 megapixels

with software enhancement. In portable operation it detaches from its base

unit to become a comprehensive sound and vision solution.



The PC-CAM 600 can be used as a digital still or video camera or audio

recorder, thanks to its built-in microphone, intelligent flash and 16MB

internal memory. It can record still pictures at up to 1024x768 (XGA) in

'native' mode and up to 1.3 megapixels with software enhancement, with image

quality that represents a real step forward at this price-point. The unit

has the capacity to store 200 images at 640x480 (VGA), 85 images at XGA or

20 images at 1.3 megapixels. Alternatively, it will record a video clip

with audio of up to 75 seconds or up to 60 minutes of audio only. Advanced

users will be impressed by the incorporation of manual and auto controls

over exposure, white balance, gamma correction and anti-flicker, as well as

the intelligent flash with auto, forced, red-eye reduction and off modes.

Provision for timed shots add the final touch of refinement.



"This great new product broadens the Creative Labs range of detachable,

go-anywhere, multi-functional webcams. It delivers image quality that sets

a new standard for the market thanks to the way our technical teams have

integrated both hardware and software. In effect, the software bundle

'leverages' the performance of the advanced, progressive CCD array and

high-resolution 4-element lens, enabling every user to get the best possible

results," remarks Geraldine Lee, European brand manager for webcams with

Creative Labs Europe.



"We also made this system easier than ever to use, with an LCD interface

that makes set-up and operation simple," she adds, "In a dynamic
market,

consumers are looking for more than technology alone. They want systems that

make a statement of excellent build quality, functionality and elegance -

and deliver results to match."



-ENDS-



About Creative Labs:

Creative (Nasdaq: CREAF) is the worldwide leader in digital entertainment

products for the personal computer and the Internet. Famous for its Sound

Blaster and for launching the multimedia revolution, Creative is now driving

digital entertainment on the PC platform with products like its highly

acclaimed D.A.P Jukebox. The company's innovative hardware, proprietary

technology, applications and services leverage the Internet, enabling

consumers to experience high-quality digital entertainment -- anytime,

anywhere.



Founded in 1981, Creative Technology's corporate headquarters are based in

Singapore, with its European head office based in the UK. Creative Labs

Europe was established in 1993 to capture a bigger share of the growing

European Market potential. A fully fledged European operation was put in

place by General Manager, Michael Sullivan, with headquarters in Berkshire,

UK. Creative Labs Europe has grown nine-fold in the past three years with

subsidiaries in France, Spain, Portugal, Italy, Germany, UK, Benelux,

Denmark, Sweden and Poland. Creative's European Operations and Technical

Centre (EOTC) facility was officially opened on 19 July 1995 in Dublin,

Ireland. The EOTC acts as the central hub to Creative Labs' fast growing

European business, providing an efficient localised and customised product

supply for the European market and customer support to complement the

subsidiaries' activities in the several countries. The European operation

currently employs around 500 staff.



For further information, visit www.europe.creative.com