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Samsung Electronics redefines TV experience with new Smart TV by Tizen

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PRESS RELEASE

Tizen operating system provides intuitive access to content, an integrated entertainment experience and more choices than ever before

London, UK - January 5, 2015 - Samsung Electronics announced today that all of its Smart TVs in 2015 will come equipped with its new Tizen operating system. Tizen, a standardised open-source platform, enables flexibility with even more content and devices, allowing developers to easily create compatible content, while connecting people to a world of limitless entertainment possibilities.

Robert King, Vice President of Consumer Electronics at Samsung Electronics UK and Ireland said, "Building our Smart TV Platform around Tizen is a groundbreaking step towards a much more intelligent and integrated system. Tizen not only enhances the entertainment experience for our customers today but unlocks great potential for the future in home entertainment."

Simple and Easy Intuitive Access

The redesigned Smart Hub is displayed on one screen enabling easy navigation and quick access. The new Smart Hub features easy access to content with the first screen displaying the owner's most recent content and tailored recommendations for even more entertainment options. It also has an optimised four-direction control that is both playful and responsive.

Another important update to the system is how easily the TV now syncs with other devices. Using Wi-Fi Direct, content is seamlessly shared from a mobile device to a TV and vice-versa with just one click. With Bluetooth Low Energy (BLE), Samsung's Smart TV software automatically searches for Samsung mobile devices nearby and connects to them. This easy convergence allows people to enjoy a multi-screen experience with access to entertainment across multiple compatible devices. It is also possible to watch live broadcasts or TV on their mobile devices, anywhere on their home network, even when their TV is powered off.

Integrated, Seamless Entertainment Experience

The way society consumes entertainment in 2015 has evolved and now includes multiple devices and endless content from a number of sources. Samsung's new platform has been designed to deliver an integrated entertainment experience that is streamlined and powerful. One example is the popular dance game Just Dance Now, developed in partnership with Ubisoft and available globally on Samsung Smart TVs, making it possible to play and dance in front of the TV using the Samsung Smart Remote and Samsung mobile devices. The game supports multiple players, so even more friends and family can join in the fun.

More Choices than Ever Before

Samsung's platform powered by Tizen allows Samsung Smart TVs to become part of a much larger content ecosystem and allows easy collaboration with diverse partners for ultimate flexibility and unparalleled access.

Tizen's compatibility with other devices establishes Samsung's Smart TVs as the control centre of any Smart Home. Samsung's new Smart TV with Tizen sets the standard for future Smart TVs, redefining the entertainment experience.

For more information on Samsung at CES 2015, please visit: www.samsung.com/uk/ces2015/

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.