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Samsung Electronics unveils expanded 'curved' offering at IFA 2014

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Global TV leader introduces expanded line-up of Curved TV and audio products including the revolutionary Bendable UHD TV 

LONDON, UK - 4th September, 2014 - Samsung Electronics, the global leader in the TV industry, kicked off IFA 2014 by unveiling its expanded line-up of Curved TVs and audio products that will create a complete curved solution for the ultimate at home immersive entertainment experience. The company is showcasing its revolutionary 105" Bendable UHD TV, 17 curved TVs in FHD, UHD and LED ranging in size from 48" to 105" and a new Curved Soundbar; highlighting once again Samsung's position as leader of the curved market trend.

"We're at the beginning of an exciting new era in TV viewing - an era driven by the curve: a simple yet powerful design that greatly enhances the viewing and overall sensory experience," said Robert King, Vice President, Consumer Electronics at Samsung Electronics UK & Ireland. "IFA 2014 marks an exciting time to share the power of the curve with the world, bringing the Curved TV into the mainstream and highlighting its impact on the household viewing experience and TV market as a whole."

Complete Curved Solutions Range for Unparalleled Choice

Samsung is proud to unveil the widest selection of Curved TV and audio products ever, with an unrivalled range of technologies and sizes to cater for all. The range offers 17 curved TV models in UHD, FHD and LED, ranging in size from 48" to the world's largest 105" Curved UHD TV.

As the world's largest Curved UHD TV, the 105" Curved UHD TV features a panoramic 21:9 aspect ratio that allows consumers to enjoy an immersive cinematic experience at home. Boasting an 11 million pixel (5120X2160) screen resolution, it delivers five times the resolution of Full HD and upscales any content to UHD resolution. Additionally, Peak Illuminator, Samsung's proprietary picture quality technology, registers subtle differences of brightness and highlights contrasts to expand the range of brightness on the screen for better details, in even the darkest screen images. In addition, the Samsung 105" Curved UHD TV features a powerful 160W built-in speaker, providing consumers with an even greater immersive viewing experience while its Timeless Gallery design is a beautiful addition to any home interior.

Samsung is also exhibiting its revolutionary Bendable UHD TV, the world's first and largest bendable television. Giving a whole new meaning to the term flexible, the Samsung Bendable UHD TV seamlessly goes from flat to curved, giving consumers total control over how they watch TV. Flat or a curved panel, it's your choice - boasting a versatile and eye catching 105" UHD display, 21:9 aspect ratio and cutting-edge technology, the TV really does offer the ultimate viewing experience.

This newest creation from Samsung features a Timeless Gallery design and a curvature of 4200R when curved. It also offers UHD Dimming and UHD Upscaling for more detailed picture optimisation, reduction of light diffusion, and enhanced contrast for incredible picture quality.

Introducing Powerful Sound, Beyond the TV Experience

Extending the curved experience beyond TVs, Samsung announced the HW-H7500, the World's First TV-matching Curved Soundbar that pairs with Samsung's Curved TVs. Its elegant curved design is reminiscent of a symphony concert hall, offering an 8.1 sound system with powerful surround sound on each end.

Samsung also unveiled its newest Wireless Audio Multiroom, the M3. This new, highly affordable addition to the Samsung family of Wireless Audio Multiroom offers two-way speaker functionality and simple control from your smart device to easily bring all your scattered music sources together into one system. In addition, Samsung announced a partnership with Spotify that gives Spotify Connect users the ability to have their music follow them throughout the home. The partnership also allows you to play more than two Samsung Wireless Audio Multirooms at once - a first for Spotify Connect.   

Expanding the UHD Ecosystem with Content Protection Standards and Premium UHD Content

Samsung is committed to growing the UHD ecosystem, partnering with some of the biggest names in entertainment, such as Amazon, Netflix and major European content partners including maxdome, Wuaki.tv and CHILI; while major broadcasting services throughout Europe will offer select TV, movie and sports programmes in incredible UHD resolution to customers of Samsung Curved UHD TVs.

This September, Samsung Curved UHD TVs will be able to support Netflix UHD streaming in additional European countries as Netflix further expands its service; enabling favourite titles such as House of Cards Season 2 to be viewed in incredible UHD resolution. Amazon is working with major Hollywood studios and network partners to deliver hit movies and TV shows, along with its Amazon Studios original TV series, in Ultra HD picture quality this year.

Samsung has also been actively working with partners in the industry to develop a solution for secure UHD content distribution. By working with the Secure Content Storage Association (SCSA), whose founding members include SanDisk Corporation, 20th Century Fox, Warner Bros., and Western Digital to establish content storage security standards, Samsung will be able to provide Hollywood studios' premium quality content to consumers via a download service.

Artistic Collaboration with World-Renowned Digital Artist, Miguel Chevalier

Finally, visitors to the Samsung booth will have the opportunity to experience the power of the curve in a more artistic way with the "Origin of the Curve," a digital art installation produced in collaboration with world-renowned digital artist, Miguel Chevalier. The installation showcases the beauty of Samsung's Curved UHD TVs, as well as the company's commitment to merging the worlds of art and technology.

"Origin of the Curve" demonstrates the natural affinity we all possess for curves in a beautiful, emotional and artistic way. The installation takes inspiration from the power and beauty of the curve and is composed of several overlapping arches utilising the incredible design of the new Samsung Curved UHD TV. Brilliant colours and images are displayed in crisp UHD resolution and merge and divide in slow and rapid rhythms. Infrared sensors will also allow Samsung booth visitors to interact by creating visual fluctuations on its curved screens in response to touch and movement.

Docent-guided tours of "Origin of the Curve" will be available to Samsung booth visitors on September 5-10 from 10:00 - 12:00 and 14:00 - 16:00.

Samsung at IFA 2014

This year's IFA attendees are encouraged to stop by Samsung Electronics' booth to experience the power of the curve with its full line up of Curved TV and audio solutions. Attendees can also observe and interact with "Origin of the Curve," a collaborative art installation created by Samsung and world-renowned digital artist, Miguel Chevalier.

Where: IFA 2014, Messe Berlin, Germany

Location: Level 2 of CityCube Berlin

When: Sep. 5 - 10, 2014

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.