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ViewSonic Introduces Premium SuperColor™ Technology

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Enjoy true-to-life colour accuracy in everything you present with ViewSonic's SuperColorTM True Colour Technology

London, UK, 5th June 2014 - Leading visual solution provider and colour expert, ViewSonic, is officially announcing the integration of its latest SuperColorTM Technology into their projector product series, ranging from value to high-end models. SuperColorTM Technology offers better colour reproduction capabilities that consistently deliver the most accurate colours on each point of the screen. ViewSonic is the first company to apply such advanced colour technology into its lines of products, enabling our devices to be used in a wide variety of industries where superior colour performance is essential. Whether for business, entertainment, creative design or in-class lectures, ViewSonic's visual solutions will enable users to enjoy true-to-life colour accuracy in everything they present. 

Equipped with SuperColorTM Technology, ViewSonic projectors provide a better viewing experience as well as superior colour quality. The features of SuperColorTM Technology include exclusive 5, 6 and 7-segment projector colour wheel designs, advanced digital image processing, and dynamic lamp adjustment technology. This allows ViewSonic projectors to reproduce accurate, natural and vividly clear images with wider colour space. Additionally, ViewSonic projectors integrated with SuperColorTM Technology come with a colour mode that optimizes the colour gamma to fit most projection environments without sacrificing image quality. Users can now project anywhere, anytime without any colour tradeoffs.

When it comes to putting an emphasis on sharp definition, and reducing viewer eye-fatigue, ViewSonic projectors with SuperColorTM Technology provide a perfect solution. Users can now use a projector that automatically adjusts images to enhance the performance of dark scenes while greatly improving the detail in bright images without any colour washout. Eye-fatigue from prolonged viewing is also reduced thanks to a more accurate greyscale that enables users to see greater texture in darker images and greater detail in bright-white projected images. Whether projecting in a lecture hall, presenting in a business conference room, or sharing in a classroom, ViewSonic projectors with SuperColorTM Technology are able to provide users with greater flexibility in any setting. Enjoy superior colour performances for an unparalleled presenting and sharing experience.

"As a leading visual technology provider and industry colour expert, ViewSonic is dedicated to the continuous innovation of its projection technology. In order to provide the most convenient and highly efficient projectors, we have integrated the all-new SuperColorTM Technology into our projector series." said Joss Kaldenberg, Product Manager at ViewSonic Europe Ltd. "This technology enables users to have the flexibility to project images in every setting while still delivering consistently accurate true-to-life colours on the projection screen."

About ViewSonic

Founded in Walnut, California in 1987, ViewSonic is a world leader and pioneer in desktop display technology. As an innovator and visionary, ViewSonic keeps the world connected with a diverse portfolio of display solutions including smart displays, projectors, desktop displays, digital signage, and touch devices. Continuing our heritage as a desktop technology leader, ViewSonic delivers the latest in desktop virtualization and cloud computing products to change the way we compute, communicate, and connect. For further information, please visit