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Pure immersion: the movie theatre that’s just for you

Tags: Sony (NYSE:SNE)

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PRESS RELEASE

Enter your own personal world of High Definition 3D entertainment with the Personal 3D Viewer

  • Discover an immersive, High Definition 3D world of movie
  • Play more, see more, with OLED screens for gaming
  • A real cinematic experience with 5.1 virtual surround sound

Experience something really new and exciting, not just an upgrade of what's gone before. The "Personal 3D Viewer", HMZ-T1 - the world's first 3D compatible Head Mounted Display equipped with high definition OLED panel - is a wearable headset with twin OLED displays and simulated 5.1 surround sound offering a truly immersive way to enjoy movies and games in High Definition and 3D.

Step inside your movies and games with OLED screens

Lose yourself in a classic movie or become engrossed in the latest video game. The "Personal 3D Viewer" puts you there with OLED displays with high contrast, colour reproduction and fast response capabilities. Organic panels have a super fast response time of just 0.01 milliseconds, creating a smooth, natural video for fast-moving images featured in sports or games content.

Movie magic brought to life with high definition OLED

When a film transports you half way across the universe, you'll want to see everything in High Definition. Organic LED lights (OLEDs) deliver some of the truest, richest pictures around. Sony applied an OLED display and semiconductor silicon drive technology to develop 0.7 inch (diagonal 18.0mm), ultra-small high definition colour OLED displays (1280 x 720). The displays use a colour separation technology to overlay a colour filter on top of the base white organic layer, delivering a broader range of colours and brighter, smoother pictures.

Take your viewing to the next level with HD 3D

Striving for the clearest, most immersive 3D picture, Sony deployed two independent OLED screens, which display HD video independently, largely eliminating cross-talk and blurring for more comfortable 3D viewing. What's more, because the "Personal 3D Viewer" uses OLED displays, pictures are naturally bright, colours are rich and deep, and the overall picture is true to the director's vision.

Movie theatre sound

To match the high standards set by sound engineers making the latest Hollywood blockbusters Sony adopted‘Virtualphones Technology'. It creates an audio field that sounds like there are speakers all around you, delivering a simulated 5.1 surround sound experience. Users will be able to select from four different surround sound modes, including cinema, game, music and standard for a realistic feeling of actually being there.

A real cinema screen experience in miniature

To really replicate the cinema experience, Sony extended the horizontal viewing angle of the"Personal 3D Viewer" to 45 degrees. This simulates a real 750-inch movie theatre screen at a virtual viewing distance of 20 metres. The attached light shade enhances the feeling of immersion.

James Forrester, Category Marketing Manager for Home Video, Sony UK, says: "The Personal 3D Viewer really is a new way to experience films and games in three dimensions. Our goal was to recreate the cinema experience, in an immersive, personal headset. The clarity of sound and picture that the Personal 3D Viewer is able to deliver makes it just like a mini-cinema that's just for you."

About Sony:

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIATM LCD high-definition television, Cyber-shotTM digital camera, Handycam® camcorder, "?" (pronounced Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIOTM personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World CupTM in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.