Introducing Playon!HD Essential: Simply Entertaining

Rotterdam, The Netherlands – November 9th, 2010 - leading International digital entertainment manufacturer, is expanding the groundbreaking Playon! series to include the Playon!HD Essential. Setting a new standard of performance in the class of no network media players, this inexpensive, user friendly, no network media player supports the most file formats including Blu-ray and DVD ISO.

The Playon!HD Essential delivers to the world of entry level no network media players, all the benefits that make AC Ryan the No.1 brand in media players. AC Ryan is responding to the broader, mass market consumer demand for user friendly, no network,no fuss media players. Currently only sub-standard products exist in this range, nowthe Playon!HD Essential is here to change that with the most extensive file format support and the highest quality output.

The Playon!HD Essential allows users to store and enjoy all of their precious movies, music and photos in the comfort of their own living room. Free your media content from the limitations of the PC and let the Playon!HD Essential bring them to life in Full HD quality on your TV. The Playon!HD Essential is designed for users who prefer an easy to use media player without the fuss of networking.

With exceptional quality and ease, the Playon!HD Essential plays media files from external drives (USB disks, USB hard disks, and media cards such as SD Cards). The pre-installed eco friendly, low noise, low power consumption HDD up to 2TB, allows users to conveniently store all media files in one central location. A completely unique, newly designed user interface enables easy navigation of features, users even have the opportunity to customise their own background wallpaper within the main menu. The Playon!HD Essential will also automatically organise and manage users’ media content with a unique Smart Database system that auto indexes all media files.

As part of AC Ryan’s consistent delivery of digital entertainment that has something for everyone, the Playon!HD Essential will be the first in its class to offer an optional upgrade to network with the Essential Wireless N dongle, sold separately.

AC Ryan Commercial Director, Mr. Tobias Brinkmann, explains: “Media Players have recently become a much more mainstream product. The Playon!HD Essential has been developed due to overwhelming consumer demand for an entry level, no network, lower price point media player. Our research has shown that the existing no network players have inferior format support, features and video quality. The Playon!HD Essential has a fantastic new user interface and a number of other cutting edge functions and features, making it the most exceptional media player of its class” The Playon!HD Essential makes entertainment simple and enjoyable for users. Transfer, store and play media content with the Playon!HD Essential and enjoy High Definition entertainment, the way it should be.

Launch date: November

For more information on the Playon!HD Essential and an overview of the multi award winning Playon! Series go to: www.playonhd.com/essential/preview

About AC Ryan Since our inception in 1992, AC Ryan has become a leading International IT and CE manufacturer with 7 offices spread across Europe, Asia and USA. The company HQ is based in The Netherlands, where the products are conceptualised and sold in over 30 countries. AC Ryan manufactures products that integrate and express user content in a digital experience like no other – Engage your Senses with Playon!