O2 follows suit
Mobile operator O2 is the latest to join the iPhone 4 fray by publishing tariffs for Apple's record-breaking smartphone.Increase the spend to £30pm on a 24-month contract and O2's deal is marginally better but it's swings and roundabouts on other tariffs. Owning the fourth-generation iPhone isn't cheap via either operator, it seems.
O2 also provides unlimited UK WiFi and texts on all plans, and it won't cap existing customers' 3G data until 1 October. Full tariff details are here.