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Google accounts for over 60 per cent of searches

by Pete Mason on 27 August 2010, 11:17

Tags: Bing, Microsoft (NASDAQ:MSFT), Yahoo! (NASDAQ:YHOO), Google (NASDAQ:GOOG), Nielsen

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The latest rankings from Nielsen show that Google is still dominating the US search market by a significant margin. However, the company's share dropped slightly as its closest rivals continued to gain.

Google accounted for an astounding 64.2 per cent of the market last month, which translates to more than 5.5 billion searches during the course of July.  However, this was around four per cent fewer searches than the previous month, representing a drop of over 230 million.

Yahoo! placed in a distant second, accounting for 14.3 per cent of the market, or around 1.2 billion searches. 

Microsoft's Bing followed closely in third, claiming 13.6 per cent.  This was an increase of over 50 per cent from the same time last year, showing just how successful the company's marketing efforts for its 'decision engine' have been.

Of course, with the Bing-Yahoo! search deal now in full effect, next months results may look very different.  The combined numbers could mean that Microsoft holds almost 30 per cent of the US search market - giving it a very significant minority for the first time.

Rounding out the top five are Ask and AOL, who together manage to command only four per cent of the search market.

While these statistics are from America, the picture in the UK isn't that different.  Numbers from last month attribute approximately the same market share to each of the top three, within a few points.  With Bing likely to start providing search results to Yahoo! UK in the near future, the search engine could start to make a serious challenge to Google's dominance.

HEXUS Forums :: 4 Comments

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I tend to use google myself (have done for years) but everytime I reinstall windows on a machine it defaults to bing so I give it a quick try and it's always worse than google at finding what I'm after. Doesn't matter if your marketing is great if your product fails to live up, this only works if your competitors are unknown but this is clearly not the case with google.
Surely with search engines using different.. engines.. you have to adjust your search terms slightly to get the most out of each? So you might need to train yourself to use a new one effectively?
Could be, but it doesn't get much more simple than typing the name of the site I'm looking for and bing fails often at this task. Maybe if I searched for what the site was about it might work but that's a waste of my time. Do they provide a tutorial on how it works?
Not as far as I'm aware - and IMO it really should pick up the name of the site.