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NVIDIA’s PC graphics market share plummets

by Scott Bicheno on 4 May 2011, 09:40

Tags: NVIDIA (NASDAQ:NVDA), Jon Peddie Research

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The latest PC graphics shipment figures from Jon Peddie Research (JPR) reveal the extent to which NVIDIA is suffering from the joint effect of AMD's discrete graphics strength and the integration of GPUs and CPUs by both AMD and Intel.

Within a GPU market that saw surprisingly strong sequential unit growth of 10.3 percent, NVIDIA's shipments shrank by 1.7 percent. The year-on-year picture is even more alarming for NVIDIA, however, as its Q1 shipments were down a whopping 28.4 percent on Q1 2010.

Intel has now been shipping combined CPU/GPUs for five quarters, while AMD's Fusion chips only entered the channel this year. So while the hybrid processor market will have had an effect on NVIDIA's figures, it's clearly being owned by AMD in discrete graphics right now too. A great illustration of this was the new iMac launched yesterday, which replaced NVIDIA discrete graphics with AMD.

There's little indication that this trend is likely to reverse for NVIDIA anytime soon, with the hybrid graphics market gathering momentum and launches like the iMac implying discrete momentum is against it.

Of course there's one trend that has both Intel and AMD very alarmed, and for which they have yet to demonstrate much of a solution, and that's mobile devices. Of course NVIDIA anticipated this trend when it put so many resources into Tegra and, while it faces stiff competition from the likes of Qualcomm in that market, it's certainly in a much stronger position than either of its big PC rivals.

 

Market shares

Vendor

This Quarter Market share

last Quarter Market share

Unit Growth Qtr-Qtr

This quarter last year Market share

Growth Yr-Y

AMD

24.8%

24.2%

13.3%

21.5%

15.4%

Intel

54.4%

52.5%

14.2%

49.6%

9.7%

Nvidia

20.0%

22.5%

-1.7%

28.0%

-28.4%

Matrox

0.05%

0.1%

-11.8%

0.1%

-16.6%

SiS

0.0%

0.0%

0.0%

0.2%

-100.0%

VIA/S3

0.7%

0.8%

1.2%

0.7%

5.3%

Total

100.0%

100.0%

10.3%

100.0%

 

 



HEXUS Forums :: 1 Comment

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NVIDIA were out of the picture for a year while AMD released DX 10.1 and DX11 cards.
Thne, they eventually released 1st gen Fermis which were slower than ANY AVILABLE ATi cards at the time and were power hungry as welll.

On top of this, ATi continually release new cards almost very 2 months!