vacancies advertise contact news tip The Vault
facebook rss twitter

Samsung strengthens its position in the US mobile market

by Scott Bicheno on 3 December 2010, 17:27

Tags: Samsung (005935.KS), Gartner (NYSE:IT), comScore

Quick Link: HEXUS.net/qa3ft

Add to My Vault: x

Galaxy fad

The signs are good for Samsung in the mobile phone market right now. In our earlier story we saw Samsung gaining on Nokia for the title of number one smartphone maker in the huge, but immature Chinese market. Now, a couple more market researchers are reporting Samsung strengthening its position in the US.

The first source is Gartner, via Samsung itself, which has issued a press release stating that it was the number one Android phone supplier based on Gartner's retail sales figures. This is almost entirely down to the Samsung Galaxy S, of which over three million have now been sold in the States.

"I want to personally thank everyone who selected a Galaxy S smartphone as their mobile handset of choice. Neither of these wonderful accomplishments would have been possible without the loyalty and support of our customers," said Dale Sohn, president of Samsung Mobile.

The second source is comScore, which has released some figures looking into the share of all mobile phone subscribers in the US by OEM and smartphone subscribers by OS. Samsung was already the number one US phone OEM, but it has increased its market share by another percent or so in the past three months, while most of its rivals have lost ground.

 

Top Mobile OEMs
3 Month Avg. Ending Oct. 2010 vs. 3 Month Avg. Ending Jul. 2010
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens

 

Share (%) of Mobile Subscribers

Jul-10

Oct-10

Point Change

Total Mobile Subscribers

100.0%

100.0%

N/A

Samsung

23.1%

24.2%

1.1

LG

21.2%

21.0%

-0.2

Motorola

19.8%

17.7%

-2.1

RIM

9.0%

9.3%

0.3

Nokia

7.8%

7.1%

-0.7

 

Moving onto US smartphone share by OS, it won't surprise many to see Android grab another big chunk of market share, mainly at the expense of market leader RIM. Over 60 million people in the US now own smartphones - up 14 percent in the past three months and already a full quarter of the total phone market.

 

Top Smartphone Platforms
3 Month Avg. Ending Oct. 2010 vs. 3 Month Avg. Ending Jul. 2010
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens

 

Share (%) of Smartphone Subscribers

Jul-10

Oct-10

Point Change

Total Smartphone Subscribers

100.0%

100.0%

N/A

RIM

39.3%

35.8%

-3.5

Apple

23.8%

24.6%

0.8

Google

17.0%

23.5%

6.5

Microsoft

11.8%

9.7%

-2.1

Palm

4.9%

3.9%

-1.0

 



HEXUS Forums :: 0 Comments

Login with Forum Account

Don't have an account? Register today!
Log in to be the first to comment!