TLAs only policy
Less than a year after it first got into the graphics game by taking on ATI board partner HIS, South London based distributor M2M has added another AIB to its portfolio - XFX.
HEXUS.channel spoke to M2M sales and marketing manager Hitesh Kothary and he confirmed the move as an exciting one for M2M. "They're a long-time NVIDIA partner, but their ramp-up of ATI has been very positive," he said.
We also spoke to Gavin Pitt - UK sales manager for XFX. He echoed Kothary's excitement about the new partnership. "If you look at what M2M is doing regarding the diversification of their offering, it's really exciting," he said.
With M2M apparently adopting a strategy of only taking on graphics card makers that share its love of acronyms, surely we can assume that BFG, MSI or even TUL owned PowerColor will be next.
Watch this space.
