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CoolIT enters UK market through Realtime

by Scott Bicheno on 5 May 2009, 16:35

Tags: CoolIT, Realtime

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Cool move

Canadian PC cooling outfit CootIT has been making a fair bit of noise recently, with its Domino Advanced Liquid Cooling (ALC) product.

While we first brought it to your attention late last year, the Domino was officially unveiled at this year's CES. Now it's finally made it over here and CoolIT has appointed Realtime as its exclusive UK distributor.

"The Domino is already showing signs of huge potential" said Realtime sales director, Richard Marsden. "It's fantastic to see a fresh and innovative product hit the industry, we're extremely pleased to be working with CoolIT".

The UK in-house representation also has a familiar feel with sales director Neil Spicer and marketing/PR director James Dean having worn many hats within the UK IT channel. We spoke to Dean to find out why he thinks the channel should be interested in the Domino.

"All-in-one cooling solutions have existed in the past; sealed systems are not a new concept," he said. But in the past, the price/performance benefits weren't clear. The performance of the Domino is right up there with the best air cooler, but it's lighter."

CoolIT and Realtime are counting on that lightness being perceived as an advantage by system builders. You might not think that matters in a desktop, but Dean insisted that a heavy air cooler can increase the chances of systems being damaged in transit. He also thinks that the lower temperature inside the chassis created by liquid cooling versus air cooling could be beneficial to the whole system and result in cooler running.

 

UPDATE - 18:00, 5 May 2009/

Stock is expected to arrive in the UK and Dominos should cost around £75 a pop.



HEXUS Forums :: 6 Comments

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Love the look of the domino. Will this move reduce costs of CoolIT parts in the U.K.? And can I have a free 2x120mm radiator version of the domino for being first to post? :P
zephod
Love the look of the domino. Will this move reduce costs of CoolIT parts in the U.K.? And can I have a free 2x120mm radiator version of the domino for being first to post? :P

Good luck. BTW if he gets one can I have one? :P
haveron
Good luck. BTW if he gets one can I have one? :P

Count me in :P Desperately need good cooling for my i7. Running a bit hot :ill:
Just added a brief update with price and availability.
CoolIT and Realtime are counting on that lightness being perceived as an advantage by system builders. You might not think that matters in a desktop, but Dean insisted that a heavy air cooler can increase the chances of systems being damaged in transit.

When has the weight of your PC ever been a key factor in what you purchase? Performance PCs are usually heavy, big PSUs, multiple drives, SLI full length gfx cards etc. Seems like they've missed the point a little with that statement. And what about leaking water inside a watercooled system that's been damaged in transit - even more of a risk if you ask me. £75 for a watercooling solution that can't beat decent air cooling? Doesn't sound like a good marketing strategy to me…..