PRESS RELEASE
Target Components has announced an exclusive distribution deal with retail cable and peripherals manufacturer, VCOM.
The deal means that Target is the only major IT distributor offering a comprehensive range of retail-packaged cables.
VCOM was established in 1994 and has since become a market-leading brand across Europe, Asia and Canada.
Target believes independent retailers will benefit from the additional margin and footfall that comes with selling high quality, retail packaged cables, whilst still being considerably cheaper than the highstreet chains.
Head of Purchasing at Target, Kevin Barber, explained, "The margins made by the highstreet chains on retail packaged cables are huge. We want to give our customers the opportunity to do the same and still wipe the floor with them on price."
He continued, "End users are prepared to pay more for retail-packaged cables. A range of attractively-packaged products from HDMI to USB and networking cables will drive traffic to the independent retailers in just the same way as they do to PC World etc." he added, "VCOM cables look great and will appeal not just to PC enthusiasts, but anyone who owns devices like TVs and games consoles."
The VCOM range of retail-ready cables and Android media players, is available at Target now.
