PRESS RELEASE
Cooler Master has announced the appointment of Target Components as official UK distributor.
Distribution news would normally garner little interest from end-users, but in this case, the implications will benefit them considerably...
Target is the distributor of choice for a huge number of independent IT shops and gaming specialists. With Cooler Master as one of Target's brands, the independent IT shop will be able to offer the same prices for Cooler Master as those found online and in larger retailers.
Cooler Master understands the benefit of allowing users the opportunity to experience their products before buying, confident that what they will find is high-quality, expertly designed cases, power supplies and accessories. With the brand appearing in independent stores and websites, customers will have greater access to Cooler Master's products, and much better prices.
In choosing Target as its distributor, Cooler Master has opened up its market reach considerably - the high prices associated with importing stock from abroad stopped many stores from stocking high-end gaming equipment in the past and, even if they have done, the higher prices have been passed on to the end-user.
That's about to change - the Cooler Master range of cases, from the new mini-ITX Elite 120 case (perfect for small spaces and media streaming builds) to the monstrous 6-bay HAF X, there is something for all requirements. Coupled with Cooler Master's multi-award winning PSUs, you're buying for longevity as the power supplies come with an unequalled 5-year warranty.
Expect to see Cooler Master's range in your local IT specialist very soon - if you don't see it, ask for it.
