Hammering home the point, the company has released on a number of low-capacity drives with modest price tags - for SSDs at least.
Available for around £100 for a 30GB model, what's the point in opting for an SSD when a 2TB mechanical monster can almost be had for the same money? That's the question we posed Kingston during CES 2010.
The company then showed us a demonstration on two Lenovo laptops, differentiated by the left-hand one featuring a value-oriented Kingston SSD and the right-hand model housing a 5,400rpm spindle-based drive.
We'll let Kingston's Louis take it away.
SSDs still have some way to go before they can be considered mainstream, though. NAND prices have increased during 2009, bucking the usual downward trend. We had expected a 30GB SSD to cost £69 by now, instead of the £100+ they currently are.