What's telling is that the DDR2 'Green' modules will be phased out due to motherboards not offering low-enough voltage options, and we wonder if the DDR3 will go the same way, especially as these DDR3 modules are aimed at the cheaper end of the mainboard market where BIOS voltage manipulation may not be as extensive as on high-end boards.
Further, we laud any company's efforts to lower power consumption, but it will take an industry-wide initiave for it to really take off. Still, the longest journey begins with the first step.