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Alienware makes Skylake laptop upgrade pledge to new buyers

by Mark Tyson on 10 September 2015, 12:06

Tags: Alienware (NASDAQ:DELL), Intel (NASDAQ:INTC)

Quick Link: HEXUS.net/qacuky

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In the world of technology you can find that you are always waiting, putting off a purchase, as you see new tech developments announced that could bring improvements to device you might buy. Now Alienware is hoping to alleviate that concern, for those thinking about purchasing one of its gaming laptops, with a free processor upgrade offer.

Alienware announced several new laptops that feature Intel's older processor generations, Haswell and Broadwell, last week. Obviously the timing wasn't great as several competitors, not just in laptops but in gaming laptops, announced new products based around Skylake CPUs. HEXUS covered the announcement of Skylake gaming laptops by Gigabyte and MSI, Acer, ASUS, and Lenovo at IFA last week.

To appeal to potential buyers of its gaming laptops, who simply can't wait, Alienware has come up with a "Badass" plan, as you can see below. Please note the 'small print' concerning the qualifying purchase dates and laptop models.

In explanation of the statement, published on its official Facebook page, Alienware wrote "Here at Alienware, we've always found pride in offering the latest and best components within our systems. There has been a variety of amazing new tech announced recently and even more on the way - still, you can shop with confidence and rest assured that we've got your back!"

So what if there is a timetable slip at Intel and the Skylake laptop processors concerned are delayed or pushed back for some reason? In, that case it looks like you will be out of luck and will probably kick yourself for not simply waiting. However there was some reassurance offered to Engadget, as Alienware told them that it has a "high confidence" that the relevant Skylake processors will show up by late September.



HEXUS Forums :: 10 Comments

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Hmm, colour me cynical, but I think that the CEO of Alenware (part of Dell) is privy to Intel's release schedule. In other words, he would only have made this promise if he knew it would not cost anything.

We can expect this promise to be quietly dropped at some point in the next month or two, and then new Skylake mobile CPUs are announced just over 30 days later.
I guess I'll have to colour you cynical then. ;-)

If a company has “always found pride in offering the latest and best components within our systems” and tells a hardware site “that it has a ‘high confidence’ that the relevant Skylake processors will show up by late September” then by what logic does it make sense to try and pull a fast one with an empty promise, the disappointment of which will cause a backlash of negative publicity and the loss of goodwill?

Far more effective is for Intel's date to slip past the 30 days (but not by too much) and for Alienware to *still* honour the promise. Taking them on their word, they've already committed to the cost, so it would earn them heaps of goodwill to do the right thing by their customers.
Dell knows when they will be released, and within that 30 days they will suspend shipments quoting delays.
hang on, hang on.

I thought the skylake CPUs required a new motherboard or chipset? so how can you just ‘drop it in’ to an old board?
they'll have to replace the whole laptop wont they? new chipset, new MB layout, new places for fan vents and cooling and so on..

unless I've missed something. which is possible.
GoNz0
Dell knows when they will be released, and within that 30 days they will suspend shipments quoting delays.
Lol. I'll colour you cynical as well and maybe add a tin foil hat to the picture. ;-)

Look at the text in the image and wonder which part of a promise defined on “ordered between” dates can be got around by delays in shipment. The only use for delays in shipment would be to hold those orders in-house and upgrade them before shipment rather than send them out and have to have them returned.