First up though, Intel has the second phase of its Ultrabook plan to think about, and that’s the arrival of the souped-up Ivy Bridge-powered devices later this year, which will supersede the current Sandy Bridge models.
With reports of a slow uptake of the first batch of Ultrabooks, and the imminent arrival of Ivy Bridge devices, Intel has taken to the streets of Los Angeles to attempt to create a "buzz" about the slimline laptops and to persuade consumers that they're worthy of their hard-earned cash.
In the video below, Intel sends a team of 60 people into the heart of LA to deliver a flash mob-style performance to pimp the Ultrabook brand. Using the tagline "Transform your everyday,” the group visit a number of public places to display messages on a digital wall of Ultrabooks. The idea, Intel says, was to “demonstrate the ultra-thin design and responsiveness of the Ultrabook.”
Check it out…
Released by partners such as Lenovo and ASUS, Ultrabooks feature low voltage Core chips and can be housed in a super-slim and light weight chassis. With its Ultrabook range, Intel hopes to compete against ARM-based tablets and attract consumers looking for a stylish device that doesn't compromise on performance, but so far it seems as though the high pricing may be putting consumers off.
Do you think the new ad campaign gets the message across?
