Non-conformist
Nokia is in no hurry to enter the tablet market. In an interview with YLE Television in Finland, Nokia CEO Stephen Elop said he is being quite calculative in his approach. First alerted to us by Engagdet, he was quoted as saying that "our team right now is assessing what's the right tablet strategy for Nokia."
Asked when Nokia would come up with a tablet, he replied: "There are now over 200 different tablets on the marketplace, only one of them is doing really well. And, my challenge to the team is I don't wanna be the 201st tablet on the market that you can't tell from all of the others. We have to take a uniquely Nokia prospective and so the teams are working very hard on something that would be differentiating relative to everything else that's going on in the market."
Question: "So you're not in a hurry?"
"We're always in a hurry to do the right things, but we're mostly in a hurry to do the right thing."
In defense of Nokia's new outsourcing strategy and changes which could mean that 1,400 job cuts in Finland, Elop said that they "spent a lot of time that we organized the right amount of people from Accenture, so they have a career there. The plan was that there be transferred to people who then get fired."
Noting that the future looks good for them, he assured that "Finland remains a key destination," and said development of all upcoming Windows-based phones will be done in Finland.
The Guardian reported that Elop said "there is a strategy at Microsoft about the next generation of Windows as an operating platform for tablets. We could see the advantages of a family [of devices] that uses the Microsoft ecosystem..." when the Nokiasoft tie-up was first announced. However, T3 reported earlier last month that Nokia's tablet plans are shelved as of now.
