NVIDIA is no stranger to corporate mudslinging, but it has this week been given a taste of its own medicine by rival manufacturer AMD.
Poking fun at NVIDIA's Fermi-derived GeForce GTX 400-series GPUs, AMD has produced a two-minute video dubbed "The Misunderstanding", through which it provides "a humorous look at the risks of using anything but an ATI Radeon graphics card for gaming".
We won't spoil the punch lines, but we'll be honest; the clip did make us chuckle. Take a look below.
Perhaps the nose-picking gamers featured in the video managed to get their hands on a 512-core GTX 480?
We kid, but we get the feeling NVIDIA won't be laughing.