Rosewill is probably a company that you haven't heard of. It remains obscure outside of the US but is a major player within North America by dint of its status as giant retailer Newegg's largest in-house brand.
Selling thousands of items through Newegg provides exposure and economies of scale, but Rosewill now wants a retail presence of its own. At CES 2013, the firm demonstrated two soon-to-be-released products - the Helios RK-9200 mechanical keyboard and monster THRONE chassis.
Rosewill claims a 'world's first' with the $120 dual-backlit keyboard, as the WASD and directional keys can be lit in a different colour to the rest, giving it an unique look. The $180 THRONE, available in black or white, rivals Corsair's just-announced Obsidian 900D as the biggest chassis we've seen at the show.
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Here's Rosewill explaining the new products in more detail. What do you think? Is it a name to watch out for?