NEWS HIGHLIGHTS
Otellini
described how “personal” computing is transforming
Intel and the industry.
Showcased
innovative technologies and design wins across Intel’s PC and
other growth
businesses.
Introduced
several PC platform products, including over 25 Intel®
Core™ processors and
Intel® Wireless Display technology.
Unveiled
upcoming LG Electronics* smartphone, Orange* media set-top box, and
embedded
technology concepts for home energy management and interactive,
in-store
shopping.
Revealed
beta version of a software application storefront aimed at netbooks
called the
Intel AppUp Center. OEMs Acer*, ASUS*, Dell* and Samsung* collaborating
with
Intel to bring innovative apps to consumers.
INTERNATIONAL
CONSUMER ELECTRONICS SHOW, Las Vegas, Jan. 7,
2010 –
Intel Corporation President and CEO Paul
Otellini today talked about how “personal
computing” is expanding beyond the PC
to nearly every kind of electronic device, transforming Intel and the
industry
in the process. He also unveiled several innovative technologies and
design
wins that spanned Intel’s PC and other growth businesses,
including netbooks,
smartphones, CE devices and “connected” embedded
technology.
“Computing
is no longer confined to
your computer – it’s everywhere,”
Otellini said during his CES keynote speech.
“Advances in connectivity, intuitive user interfaces,
immersive content and
computer chip performance have allowed computing to move into new
areas.
Computing moving into all manner of devices and experiences all around
us
improves our personal productivity and enjoyment.”
Otellini
described how Intel and the
industry are delivering the vision he painted in his keynote 2 years
ago at
CES. Computing is being integrated into every relevant aspect of
people’s
lives, he said, whether they are on their computer or smartphone,
watching TV, in
the car or out shopping. A seamless personalized experience tailored to
individuals’ interests, needs and social networks will
deliver the information,
entertainment and experiences people want, whenever, however and
wherever they
want. To illustrate his point, he demonstrated exciting advances in
mobile
device applications, 3-D content, smarter phones and TVs, and areas
traditionally not associated with computing such as home energy
management and
digital signage.
Otellini
described how bringing the
world of simple and useful “viral” applets to
Intel® Atom™ processor-based
devices will further bring this vision of
“personal” computing to life,
creating new usage models and a unique and powerful distribution
channel for
software developers. Intel created the Atom
Developer Program in
September to address this
opportunity. He revealed a beta version of a software app store for
netbooks
that Intel launched today called the Intel
AppUp Center. The
first apps, which span
education, entertainment, games, health and other categories, are now
available
for free download or purchase by visiting www.intelappup.com. Acer*,
ASUS*, Dell* and Samsung* are the first OEMs to announce support
for apps stores based on the Intel AppUp Center. Otellini said Intel
and its
partners expect to expand the stores over time to include applications
for
other large categories such as PCs, handheld CE devices, smartphones,
CE
appliances, TVs and other devices based on future Intel processor
families.
As an
example of new ways to connect
computing devices in the home, Otellini also unveiled a product today
called
the Intel®
Wireless Display. Using a
laptop powered by select all new
2010 Intel® Core™ processors and
enabled with this display
technology, an individual can quickly stream videos, photos and other
content
from the PC to the HDTV over a WiFi connection. On Jan. 17 laptops by
Dell*,
Sony* and Toshiba* and a TV adapter by NETGEAR* – featuring
Intel® Wireless
Display – will be available at Best Buy* in the United States
and Canada as
part of its Blue Label 2.0 program.
“Computing
in the home is rapidly
expanding beyond the PC,” Otellini said. “The TV
will continue to be a focal
point of the home while becoming smarter, much in the way phones are
evolving
into smartphones. New user interfaces and forms of connectivity will
change the
way we interact with entertainment in the home.”
Intel’s
CEO also touched on one of
the most buzzed about topics at CES – 3-D stereoscopic
content – and said that
creating 3-D content requires a “ton of computing
power.” Powerful
microprocessors will play a central role in the transition to 3-D
content
creation. Otellini also said there are select powerful PCs available
today that
are expanding 3-D content creation from Hollywood studios to living
rooms. To
prove his point, he demonstrated how an individual could do real-time
creation
and editing of a 3-D video with the horsepower of an Intel®
Core™ i7
processor-based PC.
This
morning Intel launched several
PC platform products including more than 25 all new 2010 Intel®
Core™
processors, wireless adapters and related chipsets for laptops, desktop
PCs and
embedded devices. These new processors deliver Intel’s best
media and graphics
-- more --
technologies,
including the ability to intelligently adapt,
automatically providing an added boost of performance for such
demanding
applications as HD and 3-D video creation.
Otellini
also described how
advancements in microprocessor technology will continue to transform
how people
enjoy 3-D movies and TV in their homes. To prove his point, he showed
new ways
to visually search for TV shows, Internet access to videos and other
applications on a yet-to-be introduced Orange* media set-top box
powered by one
of Intel’s computer-on-a-chip products. The Intel®
Atom™ processor CE4100,
which is currently available, is optimized for the next generation of
set-top
boxes, media players and connected TVs.
“Smartphones
truly embody personal
computing,” Otellini said. “Wireless connectivity
is critical and 3G is great,
but it’s not fast enough. 4G technologies like WiMAX are
needed to deliver on
the promise and potential of these new devices.”
All the
Internet connectivity for
demonstrations in Otellini’s keynote used the
CLEAR™* 4G mobile Internet
service that has been available in Las Vegas since July. The WiMAX
Forum
forecasts more than 700 million people covered by WiMAX at the end of
2010.
“Two
years ago I showed a suite of
futuristic, compute-intensive applications for handheld
devices,” Otellini
said. “The computing was really done on a desktop PC behind
the curtain because
handhelds didn’t have the processing capability yet. Two
years later, the
future is here.”
To prove
his point, Otellini showed
how multi-tasking capabilities combined with new user interfaces are
creating
exciting new applications for smartphones today. This included the
world’s
first demonstration of the LG Electronics* GW990 smartphone to help
demonstrate
the performance and software compatibility of
“Moorestown,” Intel’s
next-generation platform for handhelds and smartphones. He also
showcased a
smartphone reference design from Aava Mobile* and a tablet reference
design
from OpenPeak*. “Moorestown” is scheduled to launch
during the first half of
the year with devices coming to market in the second half.
Otellini
also described how many
machines and applications traditionally not associated with computing
are now
connecting to the Internet, creating more personal computing
experiences at
home and out in the world. Examples include infotainment systems for
cars,
digital interactive signs, shopping kiosks and medical devices.
Intel’s Atom
processor is making inroads in these and other intelligent devices.
Otellini
said customers are in process of developing 2,500 different devices and
machines powered by the Intel Atom processor including a concept
device for managing energy
consumption in the home. He also
unveiled a digital sign based on an embedded Intel®
Core™ i5
processor that brings the data-richness of online shopping to the
in-store
shopping experience.
More
information about the
applications demonstrated in the speech and Intel’s news at
CES is available at
www.intel.com/pressroom/kits/events/ces2010.
Intel (NASDAQ: INTC), the world leader in silicon innovation, develops
technologies, products and initiatives to continually advance how
people work
and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.
