Press Release
A New Design and a New Capacity for One of Europe's Most Popular USB Keys25th June 2007 – Europe's leading flash drive manufacturer, PNY Technologies, today launches its new Attache (TM). User-friendly and high performance, the USB 2.0 flash drive is PNY's first to feature an invaluable rotating cap and a sleek, minimalist new design.
The Attache was designed by one of Europe's leading design consultancies, DCA. Creative Director and PNY project leader, Nick Mival said 'PNY required an iconic USB design to stand out in a crowded market. We stripped away everything superfluous and created a contemporary, honest product with simple USP's based on stakeholder insight. Primarily, the design ensures the plug will always be protected because you cannot lose the lid; to do this the key transforms between two states with an incredibly addictive fiddle factor, so not only is data protection guaranteed but you just won't stop playing with it.'
Available in capacities up to 8GB, this new Attache (TM) is ideal for all consumers. Not only is it lightweight and robust, weighing just 14 grams and featuring a 2 year warranty, but the 8GB flash drive can hold an incredible 4320 photos, 132 hours of music or 48 hours of video content, making it the ideal multimedia storage device.
Main specifications:
• Capacities: 1GB, 2GB, 4GB & 8GB
• Compatible with Windows Vista™
• Dimensions: 69mmx19mmx10mm
• Weight: 14 grams
• Warranty: 2 years
The Attache (TM) is now available for the following suggested retail prices:
Attaché™ 1GB £11.99 inc. VAT
Attaché™ 2GB £17.99 inc. VAT
Attaché™ 4GB £34.99 inc. VAT
Attaché™ 8GB £69.99 inc. VAT
