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PNY and Sony Pictures Home Entertainment Extend Partnership to Deliver Bonus Movie Downloads to Consumers

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PRESS RELEASE

Mérignac , France  - 8 March, 2011 - PNY Technologies®, Inc. ("PNY"), a global leader in Flash memory cards, USB Flash drives, solid state drives, computer memory upgrade modules, consumer graphics cards, and professional workstation graphics cards, has announced an extended partnership with Sony Pictures Home Entertainment for a national product promotion across UK, France and Germany, which includes mobile compatibility.

With every new purchase of specially marked PNY products, consumers will receive a bonus full-length movie download from Sony Pictures Home Entertainment. The movie promotion is included with PNY SDHCTM Flash memory cards and USB Flash drives. Users can redeem the bonus movie download at www.pny.com/movies with the unique promotion code found within the package. 

The updated promotion with Sony Pictures Home Entertainment offers refreshed content as well as a new mobile feature. The movie platform is now compatible with Windows® Phone 7 devices, made by a variety of manufacturers, giving users the versatility to take advantage of their bonus movie download while on the go. Users will have to download the ‘PNY Movies' app, one of the first mobile applications of its type, to redeem for mobile entertainment anywhere and anytime.

Consumers have their choice of more than 35 movie titles from a broad selection of genres including Action/Adventure, Drama, Comedy, Romance, Sports, and Family. The bonus movie downloads include a wide selection of favourites from the Sony Pictures Home Entertainment library, such as Surf's Up, 21, or Fun with Dick and Jane.

Users can choose to download their bonus movie directly to their PC or smartphone. Consumers can watch the movie as many times as they wish, and unlike other download or rental services, the movie can be viewed from up to three different locations such as your smartphone, home PC and Mac.

PNY's Bonus Movie Download promotion will be available in three European countries: United Kingdom (launched Feb 14, 2011 at Staples and WHSmith stores), France and Germany (launched March 1, 2011) through all PNY major retailers, as well as online shopping destinations.

Movies can be downloaded from http://www.pny.com/movies. Visit http://www.pny.eu to learn more about the variety of PNY Flash products and the complete line-up.

About PNY Technologies :

Established in 1985 in New Jersey (USA) and 1994 in Europe, PNY Technologies delivers a full range of high quality products for everything in and around the computer. The company is a worldwide market leader for flash memory, USB Flash drives and high-end memory upgrade modules. PNY also offers a full line of consumer graphics as Authorized NVIDIA Board Partner and a full exclusive NVIDIA Quadro® by PNY professional graphics. In tailoring its product lines, the company has built substantial brand awareness and established strong relations with retail and distribution channels. Its product lines account for a majority share of retail sales in U.S and Europe. Thanks to its partnerships with major OEMs, PNY Technologies bring constant improvements in all the latest technologies, guaranteeing quality and service.

Headquartered in Parsippany, N.J for the USA and in France for Europe, PNY maintains manufacturing facilities and/or sales offices in North America (Santa Clara, Calif. and Parsippany, N.J) ; Europe (France, Great Britain, Germany, Italy, Nordic, Spain, Benelux), Middle-East and Asia/Pacific.

The Company has enjoyed continued growth and success since its inception, expanding its product and service offerings into new channels, and has distinguished itself through a unique ability to deliver superior products and added value services to all of its customers.

For more information, visit PNY Technologies Web site at: http://www.pny.eu