PRESS RELEASE
Shoppers can browse, order and track the latest styles for free from Android smartphones and tablets
5 September 2012, London, UK - Samsung Electronics today announced the launch of the Zara fashion App, which will see the global fashion chain's latest collections brought to Android smartphones for the first time. Developed in partnership with Inditex Group, the App will give fashion-lovers the ability to flick through the new season must-haves, purchase immediately, and get support from Zara's customer service team, all from within the App.
Simon Stanford, Vice President, Telecommunications and Networks, Samsung UK and Ireland, said: "Samsung is thrilled to announce the availability of the Zara fashion App on Samsung Apps in the UK. We are extremely excited about bringing one of the world's biggest fashion brands straight to our loyal customers' Samsung smartphone or tablet devices, giving them a chance to look at and buy the latest fashions whenever and wherever they are."
The Zara fashion App is available as a free download exclusively from Samsung Apps for six months on any Samsung smartphone or tablet running on Android. Boasting a sleek and simple interface, shoppers can browse through Zara Woman, TRF, Men and KIDS collections anytime they want, whilst making purchases from the App could not be simpler as all that is needed is to enter payment and shipping details. The shopping experience is also complemented by a comprehensive customer service that enables orders to be tracked and provides an option to contact Zara for further assistance.
Modern lifestyles continue to change, and fashion and shopping is evolving too. The Zara App includes a convenient scan feature so that shoppers can use their mobile devices to scan barcodes on in-store items to display on the App. This is ideal when a store does not have the desired size or colour in stock. With the latest offers built in, the store directory guide ensures that customers can find and locate the store closest to them making sure the App is the must-have accessory for fashionistas everywhere.
The Zara App is available from Samsung Apps in more than 20 European countries, including the UK - http://www.samsung.com/uk/samsung-apps/index.do.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organisations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognised for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world's most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.
