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The new ASUS N Series and SonicMaster propel laptop audio to a new level

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Developed in conjunction with Bang & Olufsen ICEpower®, the ASUS SonicMaster standard delivers the most advanced multimedia features available for laptop PCs

The new N Series from ASUS is the first ever range of laptops to address the problem of sub-standard audio on portable PCs. Two new Intel® CoreTM i5 models are available, 15.6" and 17.3" screens, and both combine superior audio technology with eye-catching designs. Each new model also features the latest NVIDIA® GeForce 400M 3D chipset with OptimusTM technology for outstanding power source-optimised graphics performance.

For further information about ASUS SonicMaster, please see:

* www.techinstyle.tv/technology/behind-the-scenes/discover-the-secrets-behind-asus-sonicmaster

* www.techinstyle.tv/products/laptops-netbooks/experience-superlative-sound-with-the-new-asus-n-series

* www.techinstyle.tv/blogs/five-sound-reasons-to-listen

A superlative Sound Standard

Realising that people spend up to a third of their day using multimedia devices of some description and that most laptops fall short in delivering high-quality audio, ASUS went back to the drawing board.

Working with its own ‘Golden Ear' team and the acclaimed Bang & Olufsen ICEpower® innovations house, ASUS focused on ways to develop natural sound that wasn't compromised by the constraints posed by laptop computers, but instead capitalised upon them. The result represents a new standard in laptop audio - ASUS SonicMaster.

SonicMaster isn't a gimmick, but a new professional audio certification programme for portable computers. SonicMaster-compliant laptops like the new N Series incorporate large speaker chambers, more powerful amplifiers and extensive software processing to deliver breathtaking audio fidelity.

Multimedia mastery

Superlative audio is only one facet of the new N Series' multimedia mastery. The NVIDIA GeForce 325M and 400M Fermi-based 3D graphics chipsets provide excellent DirectX 11 performance, complete with hardware-acceleration for silky smooth HD video playback.

ASUS Video Magic technology further enhances image quality by expertly upscaling SD content and automatically enhancing image quality.

Combined with LED-backlit screens with a zero dead pixel guarantee, the new N Series are laptops that are a feast for the eyes - and ears.

Win more music with ASUS SonicMaster!

To celebrate the launch of the new N Series, ASUS is planning a series of competitions for end-users. Prizes include concert tickets and HMV vouchers, and details will be announced over the coming weeks on the ASUS Tech in Style Twitter account - see www.twitter.com/techinstyle.

The competitions kick off with the chance to one of three pairs of tickets to experience the London Philharmonic Orchestra perform The Lord of the Rings - The Fellowship of the Ring at The Royal Albert Hall.  Entries must be made via ASUS Tech in Style at www.techinstyle.tv/sonicmaster and you can find full details at the site.

Pricing and availability

The ASUS N Series N53 and N73 will be available UK-wide from a number of retailers and etailers including Comet*, Micro Anvika, Selfridges and Amazon.co.uk.  Prices start from £649.99 SRP inc VAT.

(*N53 will be available from Comet at http://www.comet.co.uk and in-store from early November - perfect timing for Christmas)

About ASUS

ASUS, the world's top 3 consumer notebook vendor and the maker of the world's best selling and most award winning motherboards, is a leading enterprise in the new digital era.

ASUS designs and manufactures products that perfectly meet the needs of today's digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, displays, desktop PCs, notebooks, netbooks, servers, multimedia, wireless solutions, networking devices and mobile phones.

Driven by innovation and committed to quality, ASUS won 3,268 awards in 2009, and is widely credited with revolutionizing the PC industry with the Eee PCTM. With a global staff of more than ten thousand people and a world-class R&D team of 3,000 engineers, the company's revenue for 2009 was US$7.5 billion.