London, 1st April 2021 — ASUSRepublic of Gamers (ROG) today announced the next stage of an ongoing collaboration with acclaimed artist,DJ, and music producer, Alan Walker, with an original video featuring Walker’s new single «Fake A Smile» featuring Salem Ilese. The video conveys a worldview shared by both Walker and ROG that people from every walk of life can be empowered to reach their full potential and find a welcoming community in ‘joining the republic’ and ‘joining the walkers’. The new single is available on all digital platforms here: https://alanwalker.lnk.to/FakeASmile
ROG x Alan Walker
ROG and Walker share an optimism for the future of gaming, technology, and the creator community at large, that the new video helps illustrate. Featuring expansive views of dusty, dystopian worlds, this video continues the futuristic visual storytelling seen across all of Alan Walker’s projects. Norwegian director, Aksel Hennie, melds sci-fi aesthetics with electro house beats that highlight the uplifting melody by Alan Walker.
The video follows one young boy’s journey from loneliness to acceptance, conveying the power of finding communities that welcome, understand, and value everyone. ROG and Walker both embrace this perspective when it comes to gaming and technology. That philosophy drives ROG to create a wide variety of devices, empowering all artists, creators, and gamers to work and play at their best. Alan Walker had the following to say about his partnership with ASUS Republic of Gamers:
“Partnering with ASUS has been a great experience for me, especially because I really like their brand and products. As a music producer and also an avid gamer, the G14 laptop is perfect for me to work on while I’m on the go. For this commercial, it was also amazing to work with the Norwegian actor and director Aksel Hennie, who I’m a big fan of. ASUS and I are also working on some exciting stuff for 2021, which I’m looking forward to unveiling.”
This video is the latest part of an ongoing collaboration between ROG and Alan Walker, first announced in June 2020. As part of the initial project kickoff, ROG created a custom Alan Walker lighting effect for the Zephyrus G14 AniMe Matrix™ LED display, which can be seen in video. Walker’s custom AniMe Matrix animation is available for all Zephyrus G14 devices. Additional behind-the-scenes content showing how this video and shared vision was created will be released later this year.
Republic of Gamers (ROG) is an ASUS sub-brand dedicated to creating the world’s best gaming hardware and software. Formed in 2006, ROG offers a complete line of innovative products known for performance and quality, including motherboards, graphics cards, laptops, desktops, monitors, audio equipment, routers and peripherals. ROG participates in and sponsors major international gaming events. ROG gear has been used to set hundreds of overclocking records and it continues to be the preferred choice of gamers and enthusiasts around the world. Learn more about the choice of champions at http://rog.asus.com.
About Alan Walker
Alan Walker does not really require an introduction in most scenarios: with his 2015 released multi-billion stream global hit record “Faded” the 23-year old British-Norwegian manifested himself as one of a kind in the electronic music genre. The song has achieved more than 1.3 billion Spotify streams and the accompanying video close to 3 billion YouTube views worldwide. His strong progressive electronic and futuristic productions are popular around the world, not only among his fans. He has thus far collaborated with international superstars for productions and remixes such as Avicii, Kygo, Miley Cyrus, OneRepublic, Madison Beer, Farruko, Charli XCX, Ava Max or even the legendary composer Hans Zimmer, with whom he released “Time (Alan Walker Remix)” in 2020. Alan Walker has already performed on the most prestigious Electronic Music Festivals in the world, including Tomorrowland, Lollapalooza, Ultra Music Festival and Coachella. With more than 21 million monthly listeners on Spotify he is regarded as one of the Top-150 most listened to artists worldwide. Walker holds over 120 million followers across his social media channels, largely composed of his fandom “the Walkers”.