June 6, 2008: Portsmouth, UK: Novatech Ltd, manufacturer of laptops and PC systems announced today a strategic move to focus on high-end notebook business. The decision followed a recent surge in sales of their Novatech Extreme x80r 17” notebook, powered by the world’s fastest mobile graphics chip from NVIDIA, the 8800M GTX priced below £1200 for the first time.
“Novatech’s PC and laptop business has been consistently growing over the past 10 years” remarked Kriss Pomroy, Commerical Director, Novatech “However, the revenue growth we’ve seen in the past months specifically on our notebook range has been unreal”. Traditionally a quiet time of the year, Novatech saw a massive 11.5% revenue growth in system sales in February and March1.
“The Novatech Extreme x80r laptop is primarily aimed at the gaming market” explained Pomroy, “It’s a niche product, although recently we’ve seen more requirements from our business and education customers for desktop performance in a mobile platform”. Novatech is one of few system integrators that offer NVIDIA Quadro based graphics on a notebook to satisfy the professional graphics design and 3D rendering markets.
Novatech’s record sales have made the £46m company the UK’s fastest growing system integrator for high-end NVIDIA notebook sales2. “By fully embracing NVIDIA’s Optimize PC, the idea that the GPU and CPU in your system should be balanced, Novatech have seen first-hand how effective this can be on sales.” said Martin Day, Marketing Manager, NVIDIA, “We’re looking forward to working closely with Novatech on various exciting product launches” he continued, “NVIDIA’s consistent leadership of GPU technology perfectly complements Novetech’s ability to produce desirable high-end laptops.”
Novatech’s Pomroy added, “We’ve put our growth down to Novatech’s paramount customer service, value-for-money, reputation and taking a greater percentage share of business from our competitors.”
Novatech will soon launch a marketing campaign based around the latest addition to Novatech’s Extreme notebook range. “The Novatech Extreme x90r will be one of the fastest notebooks in the world” claimed John Cooper, Technical Manager, Novatech “Based on Intel’s Penryn Quad core Q9XXX series processor, two 512MB NVIDIA 8800M GTX graphics cards in an SLi configuration and super fast solid state storage the x90r is truly a marvel of mobile technology”.
The Novatech Extreme notebook range is available online at www.novatech.com/extreme and in all Novatech retail stores. The Novatech Extreme x80r featuring 8800M GTX graphics starts from just £1199 Inc VAT.
1. Based on comparisons to February and March 2007 figures on laptops above £1200 inc VAT.
2. Novatech’s sales on high-end NVIDIA notebooks have grown consistently for the past 18 months.
