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Gamers Ask and Dell Responds with New PC Gaming Products and an ELEAGUE eSports Partnership


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News Summary:

  • Dell introduces new Inspiron 15 Gaming laptop with 1080p high-performance gaming and NVIDIA GTX 10 series graphics starting at £899
  • 4K game play and stunning VR experiences from new Alienware systems loaded with 7th Gen Intel Core processors and the most powerful NVIDIA graphics
  • Dell named ELEAGUE official sponsor and exclusive PC hardware provider, powered by Alienware

Bracknell, United Kingdom – January 5, 2017 - Dell’s industry expertise and presence in the PC gaming space just went into overdrive with the launch of Alienware and Inspiron gaming systems for players of all levels and price points. Available today in the UK, Dell will add an Inspiron gaming line built for price-conscious gamers who require performance demanded by today’s most popular PC games.

This move complements what Dell already offers with Alienware’s 20 years of gaming excellence, pioneering specialty high-performance gaming PCs unrivalled in their engineering and innovation. Since joining the Dell family a decade ago, Alienware has grown into a leading gaming brand worldwide and brings industry-first innovation and uncompromised design to gamers who demand an edge on their competition.

“The popularity of PC gaming is at an all-time high, with hardware alone forecasted to exceed $35 billion by the end of 2018, thanks to the introduction of VR and excitement created by eSports and gaming tournaments,” said Bryan deZayas, Director, Dell Gaming. “We are very proud to continue investing in gamers around the world by introducing a new Inspiron gaming line and partnering with ELEAGUE to power and support the eSports community, which is projected to reach 145 million fans in 2017.”

Dell solutions for every gamer

While Alienware caters to gamers wanting a high-performance, premium PC gaming rig, there is an unmet need for performance gaming systems that are more affordable. Recognizing that not everyone plays the same way, adding the new Inspiron gaming line gives gamers a better range of price points and systems ready to game straight out of the box. The newest Inspiron 15 Gaming laptop, launching today, is just the first introduction gamers can expect to see from Dell’s Inspiron gaming line. Dell is committed to investing in and growing its gaming portfolio for price-conscious players.

  • Inspiron 15 Gaming
  • Dedicated forward and rearward thermal outlets; dual fans, oversized pipes and heat exchangers keep everything cool for uninterrupted extended gaming sessions
  • Available with 7th Gen Intel Quad Core processors and NVIDIA’s Pascal graphics, including NVIDIA GeForce GTX 1050 and 1050Ti, provide sharp, detailed game imagery with realistic shadows, textures and effects
  • Anti-glare ultra-high definition display provides clarity, even in bright environments
  • Waves MaxxAudio Pro provides audio controls and tuning that makes the most of the laptop’s speaker enclosures and subwoofer, providing a soundstage with stunning dimensionality for music and videos
  • A deep-reserve 74 WHr battery¹ keeps users in the game or binge-watching longer between charges  
  • Alienware: premium gaming experience
  • Built for 4K gaming, virtual reality and the fiercest demands of the very latest PC games, Alienware stands apart as the brand for specialty high-performance gaming. The Alienware line-up includes VR and 12k-capable rigs, plus new VR-ready notebooks that boast a long list of engineering advancements.
  • With new 7th Gen Intel Core processors, new NVIDIA graphics, plus added SSD technology, Alienware pumps up performance for the New Year. That means more options for Alienware 13, 15 and 17 laptops, including optional 99WHr batteries on the Alienware 15 and 17 for up to 10 or more hours of battery life with a Full HD display². The Alienware Aurora midsize desktop ratchets up performance with the new Intel processors; up to 10% performance increase in Cinebench R15 CPU and +18% in 3DMark’s Time Spy CPU, just what gamers need to kick off 20173.

A league of its own: Dell and ELEAGUE partner to drive pro-level gaming to new heights

eSports demonstrate the massive cultural shift of gaming from a niche hobby to a global cultural and digital phenomenon. The eSports fan base already rivals the number of ice hockey fans, and in the next three years the global eSports audience will grow from 256 million to 345 million viewers and revenues surpassing $1 billion³. Dell is proud to announce a new partnership with ELEAGUE to support their vision of producing high-quality, innovative eSports tournaments that reach audiences both via television and online streaming platforms.

Dell is now an official partner and exclusive PC hardware provider for ELEAGUE, the professional eSports league operated by Turner and WME | IMG. All 2017 ELEAGUE tournaments will be televised live across a combination of TBS and Twitch, beginning with the ELEAGUE Major - featuring Valve’s popular Counter-Strike: Global Offensive - to be held Jan. 22 - 29. Pro players and tournament organizers demand reliable, high-performance hardware used in competition. ELEAGUE will use the Alienware Aurora with Dell 24-inch 144Hz gaming monitor as their competition system giving players incredible speed and processing power to easily overcome the most chaotic of competitive moments.

"The world's best gamers demand bleeding edge hardware that keep them at their best,” said Seth Ladetsky, senior vice president of Sales, Turner Sports. “ELEAGUE is proud to welcome Dell as a key partner, supporting the passionate eSports community and delivering the high-performance hardware needed to fuel ELEAGUE's thrilling competition all year long."

Look for additional announcements and the 2017 ELEAGUE schedule from Dell, Alienware and ELEAGUE in the coming weeks.

Pricing and availability

  • The Dell Inspiron 15 Gaming notebook is available on Dell.co.uk starting at £899
  • The updated Alienware 13, 15, and 17 notebooks are available with a starting price of £1249. NVIDIA GeForce GTX 1050 Ti graphics options will be available on select Alienware 13 configurations starting today and on the Alienware 15 and 17 from Jan. 12
  • The updated Alienware Aurora will be available from late January, starting at £919

Visit #DellExperience at the Venetian during CES 2017

At CES, Dell is hosting an interactive gallery and a series of events at the Yardbird Southern Table & Bar at the Venetian. The #DellExperience will be open Jan. 5-7 for all CES badge holders. Stop by each day beginning at 9 a.m. PT to check out virtual reality and gaming demos and hands-on experiences with new technology and events. RSVP for the Dell Gaming party:https://dellgaminginnovation.splashthat.com. Visit dell.com/CESpressroom for all materials.  

About Dell

With award-winning desktops, laptops, gaming systems, 2-in-1s and thin clients, powerful workstations and rugged devices made for specialized environments, monitors, endpoint security solutions and services, Dell gives today’s workforce what they need to securely connect, produce, and collaborate from anywhere at any time. Dell, a part of Dell Inc., services customers from consumers to organizations of all sizes with the industry’s broadest, most innovative end-user portfolio. 

¹ The stated Watt Hour (WHr) is not an indication of battery life.

² Based on testing using the MobileMark 2014 battery life benchmark test.  For more information about this benchmark test, visit www.bapco.com. Actual battery life may be significantly less than the test results and varies depending on product configuration and use, software, usage, operating conditions, power management settings and other factors. Maximum battery life will decrease with time.

³ https://newzoo.com/solutions/revenues-projections/global-esports-market-report/