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ADATA to Reveal Lustrous New Products at CES 2014

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PRESS RELEASE

Company to demonstrate a breakthrough solid-state drives and fashionable charging accessories

London, UK, 20th December 2013 - ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, will be presenting new products in conjunction with the International Consumer Electronic Show (CES), held in Las Vegas from January 7 to 10. Hosting a hospitality suite at the five-star Venetian Resort, ADATA will display the latest in charging accessories for mobile devices, solid state drives (SSDs), DRAM modules, and Flash storage devices to media and partners from around the world.

ADATA is constantly active in demonstrating the industry's latest technology, and this year's CES will see live demonstrations of the company's popular and market leading XPG 3100 DRAM performance, as well as DRAM modules that showcase the latest DDR4 1.2v 2133 4GB/8GB/16GB RDIMM specification. This year's most impressive exhibit is looking to be the latest solid-state drives, and transmission performance of up to 1800 MB/sec using the PCIE interface. These SSDs are applicable to Ultrabooks, high-performance tablets, and micro-SSD hybrid hard disks.

ADATA is recognized for its strengths in SSD technology, and now leads the industry with the introduction of PCI Express interfaces using the latest LSI controller. Implementing the latest M.2 specifications with capacities of up to 2TB, the company has in one fell swoop dramatically increased the highest capacity for SSDs on the market. ADATA PCIe SSDs break through SATA Gen 3 bandwidth limitations, and provide a stunning 1800MB/s transmission speed. This new product line will provide high-end laptops and servers with better storage options than ever before.

ADATA is also launching microSSD products, in which the SSD controller and NAND Flash are packaged within a single chip. The especially miniature design can be used in tablet PCs, Ultrabooks, and hybrid hard disk drives. The result is significantly enhanced system performance without increases in the size or weight. 

A new generation of wireless charging accessories will also be revealed, showing ADATA's commitment to the market for mobile device accessories and wireless products. The new ADATA Elite CE700 wireless charging stand is a revolutionary new way to charge compatible mobile phones through inductive charging, eliminating the need for cables and bulky transformers. By simply placing the phone on the charging pad, power is automatically and wirelessly transferred to the device. Visitors will have a chance to see the future trends of this rapidly growing area.

For external hard drives, the ADATA DashDrive Elite series will showcase a new model, an elegant interpretation of the industry's fastest USB 3.0 Flash based portable hard disk. The Premier and Premier Pro series memory cards will also be present in a variety of sizes and capacities for visitors to experience.

With the purpose of adhering to environmentally-friendly and green living business practices, ADATA will present the leading technology from the Taiwan LED industry. Enjoying the strong advantage of many years of operational success in global channels, ADATA will display a broad range of LED lighting solutions that will meet the company's brand promise regarding quality of life and customer satisfaction.

CES 2014 Exhibition Information:

January 7 - 10, 2014 (4 days)

-   10:00 a.m. to 6:00 p.m (Jan. 7)

-   9:00 a.m. to 6:00 p.m (Jan. 8 - 9)

-   9:00 a.m. to 4:00 p.m (Jan. 10)

ADATA showroom: Venetian Resort Hospitality Parlor

Address: 3355 Las Vegas Blvd., South Las Vegas, NV 89109

About ADATA

ADATA Technology, one of the world's largest vendors of DRAM Modules and USB Flash Drives, provides complete memory solutions, including memory cards, solid state drives, and portable hard drives. ADATA products are internationally recognized by Germany's iF Design Award, red dot Award, CES Best of Innovations Award, Japan's Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award. The company's slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas. For more information, please visit www.adata-group.com.