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ASUS Unveils New Innovations at Computex 2011

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PRESS RELEASE

Products include Padfone, 3D tablet, stunning Ultra-slim notebook & new multimedia notebook

ASUS Chairman Jonney Shih has unveiled a host of exciting new products at Computex earlier this week, including a new Padfone, 3D tablet, Eee PCs, ultra-portable and multimedia notebooks, a new 27" all-in-one desktop alongside new ROG devices, graphics cards and motherboards.

Emphasising strengths in cutting edge design and engineering skill, ASUS have assigned the theme of ""Break the Rules, Innovation Beyond Expectation" to the 2011 portfolio of products.

"Breaking the rules and changing the status quo are the keys to our success, and we strive to offer customers and experience that surpasses their expectations" says Shih.

Computex's Best Choice Committee has once again awarded many ASUS products with coveted titles including Best Choice of the Year (for the Eee Pad Transformer) alongside the Best Choice Design, Best Choice Display & Digital Entertainment and Best Choice Green ICT.

ASUS Padfone

ASUS has offered a sneak preview of what will be one of the most exciting products to launch later this year. The Padfone will offer new possibilities for mobile computing and communication, thanks to a unique design which combines the best of the smartphone and tablet worlds into one device.

Bringing a welcome end to data transfer hassles and the need for multi-SIM cards, the 4.3" smartphone docks inside the 10.1" tablet, charging from the battery and seamlessly integrating to share data and 3G internet access.

This clever gadget means users won't have to choose between a pocket-sized phone or a larger screen and instead can enjoy the best of both worlds, with the application and browser layout automatically adjusting for best viewing, so users can choose the screen layout and size to suit.

Further details on pricing and availability will be announced later this year.  In the meantime you can watch a video demonstrating the feature of the product and also behind-the-scenes footage at the ASUS Design Centre.

http://www.youtube.com/embed/mRcx1rxTLG8?autoplay=1&hd=1

http://www.youtube.com/embed/z5aAOKJGBjo?autoplay=1&hd=1

ASUS UX Series Ultraportable Notebooks

ASUS have worked closely with Intel to develop the latest generation of UX ultraportable notebooks. Offering a classically luxurious design and only 17mm at the thickest point, the razor-thin UX Series is constructed from a strong yet incredibly light aluminium alloy shell with reinforced hinges, and a unique ‘spun' finish.

Inside the stunning package (either 11.6" or 13.3" display) sits an impressive specification, with the second generation Intel Core i7 processor, SATA 6GB/s Solid State Drive and up to 7 hours of battery charge. An oversized keyboard and smartphone-like touchpad bring added comfort, whilst the Instant On feature restores from standby in seconds.

ASUS N Series notebooks with SonicMaster

Co-designed with world renowned designer David Lewis, the new N Series notebook range sports the same SonicMaster technology as the original NX90 with Bang & Olufsen ICEPower audio.

Within a stunning high gloss black chassis, the N Series features oversized internal speakers and sophisticated audio processing, plus a dedicated external subwoofer to provide deep bass extension which would otherwise be impossible to replicate on a laptop.

ASUS ET2700XVT 27" All-In-One with SonicMaster

At only 70mm thick, the ET2700XVT is the world's thinnest 27" all-in-one PC and offers a smooth experience with a 10-point multi-touch screen.

The ET2700XVT brings flawless audio to the desktop with the inclusion of SonicMaster technology, and with an integrated digital TV tuner, ultra-wide 178 degree viewing angle and Blu-ray, it is not just a desktop replacement, but a TV replacement too - and an ideal choice for combining the best of both multimedia and computing worlds.

22" and 24" options are planned for the future and the ET2700XVT will be available in three SKUs including the latest Intel Core processors (i5 to i7), 1TB+ HDD and 4GB+ RAM.

ASUS Eee Pad MeMO 3D

Recognising that users have different needs, ASUS have designed the Eee Pad MeMO 3D to sit as the fourth tablet alongside the Transformer, Slider and Slate, and offer another option for browsing and consuming data.

With the latest Android OS, the pocket-sized Eee Pad MeMO 3D is an alternative take to standard 10" tablets, with a 7" multi-touch screen that can be used portrait-oriented in a traditional way with Honeycomb applications or as a digital note-taker with the stylus accessory.

When switched to landscape, the Eee Pad MeMO becomes a portal for glasses-free 3D entertainment, offering a unique display experience for movies and games on the move, whilst the bundled MeMIC Bluetooth headset offers hands-free control for music and calls.

Alongside the Eee Pad MeMO 3D, the ASUS Eee Pad Transformer TF101 offers Android 3.1 honeycomb and a unique tablet and keyboard dock interface. Its intuitive interface and excellent performance have been rewarded with the prestigious accreditations of Best Choice of the Year and Best Design awards.

The Eee Pad Slider SL101 packs the same internal specification as the Transformer but offers a different way of manipulating the content, with a QWERTY keyboard cleverly hidden underneath the 10.1" hinged display.

Finally, the ASUS Eee Slate EP121 12.1" tablet, awarded the CES 2011 innovations award, is the most capable tablet available and boasts Windows 7 operating system and Intel Core i5 processing technology.

New Eee PCs

ASUS are committed to developing the Eee PC range and bring users three new options for fully functional computing on the go.

The 10.1" Eee PC X101 is a true ultraportable with the Intel MeeGo OS and the latest Intel Atom 435 processor. Offering a QWERTY keyboard, wireless and full support for social networking it is the perfect companion for computing away from home.

The 10.1" Eee PC X101H is the X101's big brother, with the added choice of either Intel MeeGo or Windows 7, and the option of either HDD or SSD drive. Featuring Instant On technology to bring the netbook to life in just seconds (and last 2 weeks in standby) plus a range of stylish colours, users can make a statement across the entertainment, work and fashion worlds.

The Eee PC 1025 series is the Seashell re-invented. The tiny housing packs in the power of an Intel Dual Core Atom processor, Instant On technology and up to 14 hours battery life. HDMI output and a 4x zoom webcam make this ideal for entertainment and video chat, both on the device or larger screens. Available in a range of colours, the Eee PC 1025 series is finished in sleek metallic with a silver lining for a highly sophisticated style.

ASUS WAVI Xtion

WAVI (Wireless Audio Video Interaction) introduces remote HD streaming around the home with a simple set-up and robust signal transduction technology, a combination which gained it the Computex Best Choice Communication Award.

ASUS has worked closely with PrimeSense (a leader in motion sensor technology) to create the Xtion - the world's first and only open-source controller-free gesture based device for the PC.

The Xtion lets users upscale their gaming fun to big screen TVs whilst integrating control into social networking, multimedia and existing games. Not only does the Xtion portal provide a one-stop shop for new games and utilities, the device already bundles games such as MayaFit, DanceWall and Beat Booster to offer fun, laughter and exercise for friends and family.

ASUS Republic of Gamers

The ASUS ROG launched 5 years ago and is dedicated to developing high performance hardware for gaming PCs - a commitment recognised through iF design, Red Dot and Good Design awards.

A new set of ROG products has been announced at Computex, including motherboards, graphics cards, high-end notebook, headset, desktop PC and display:

* G74Sx notebook: a 17" stealth-fighter inspired design houses second generation Intel Core processor and NVIDIA GTX 560 graphics alongside NVIDIA 3D Vision for outstanding performance and high visual detail. An innovative thermal design keeps it cool with twin fans pushing air out the back, whilst the keyboard is gamer friendly with backlit keys for all-night sessions.

* Maximum IV GENE-Z and Maximus IV Extreme-Z motherboards: both use Z68 chipset and deliver outstanding performance and overclocking ability

* Crosshair V Formula motherboard: the first AMD 990FX-based motherboard, supporting both CrossFire and 3-way SLI.

* CG8565 PC: offering similar action to the G74Sx notebook, this desktop PC uses a Z68 chipset-based motherboard and boasts Intel Core i7 processing power with multiple, easy to use overclocking features including a one-touch level up button for a real-time speed boost.

* MATRIX GTX580 graphics card: the NVIDIA GTX 580-based card offers  unparalleled hardware adjustment and overclocking with excellent power efficiency and extremely effective cooling.

* MARS II graphics card: offers a phenomenally high frame rate even at maximum detail settings, alongside advanced tweaking options.

* Vulcan ANC gaming headset: boasts active noise-cancelling technology for truly immersive audio.

* VG278H 3D: an LED-backlit 27" display with full support for 3D graphics through HDMI 1.4, and integrates an infrared emitter for a cable-free desktop.

ASUS AMD 9 Series Motherboards

ASUS have revealed new AM3+ based motherboards with digital power design and UEFI BIOS features never before offered on the AMD platform, and the first to be fully compatible with AM3+ and to support both multi-GPU technologies AMD CrossFireX and NVIDIA SLI.

The M5A99/97 series feature the ASUS-exclusive DIP (dual intelligent processors), comprised of the Turbo Processor Unit (TPU) and Energy Processor Unit (EPU) - praised as the ‘best power management technology' by worldwide media. Premium models also feature UEFI BIOS and second generation DIP with DIGI+VRM (digital power design) - a first for AMD-based motherboards.

The TUF SABERTOOTH 990FX is the first AMD-based system in the TUF series. This new addition features the use of CeraM!X, an exclusive aerospace-grade cooling material with a 50% larger cooling area to effectively conduct heat away from vital components. With a host of features to monitor and tweak the fan speeds, the TUF SABERTOOTH 990FX is an extreme motherboard able to resist the most stressed conditions for a reliable, robust and stable system.

ASUS Awarded Recognition by Computex Best Choice Committee:

ASUS continue to invest resources into research and development to provide products which demonstrate reliability, quality, performance and environmental responsibility - a forward thinking approach leading to sustainable growth.

This commitment has been recognised and awarded by the Computex Best Choice Committee, with several accolades being presented to new and existing products.

The ASUS Eee Pad Transformer took the prestigious title of Best Choice of the Year and also Best Choice Design.

The Best Choice Display and Digital Entertainment Award was won by the O!Play Gallery Media Player, which enables HD multimedia to be streamed on a single, easy-to-use device. With USB 3.0 and SATA 6Gbs transfer, and 3.5" HDD and ipod/iphone compatibility, the O!Play Gallery Media Player impresses with the ease and wealth of access to online services.

Two products were awarded the Best Choice Green ICT awards. The VVW247H-HF LED 24" monitor is the world's first halogen-free PC display. Using 65% less power than Energy Star 5.0 standards and eliminating long list of hazardous products, it boasts a high degree of recyclability alongside superior image clarity and crispness.

The Bamboo Collection U43SD is rewarded for the extensive use of bamboo - a rapidly replenished material - and its reduction of plastic by 15%. The packaging is made from recyclable bamboo pulp, winning it the iF Communication Design award in 2010. Second generation Intel Core processor and NVIDIA GeForce graphics show that eco-friendliness does not need to compromise performance, and as bamboo matures it changes appearance, giving each user a unique style.

About ASUS

ASUS, the world's top 3 consumer notebook vendor and the maker of the world's best-selling and most award winning motherboards, is a leading enterprise in the new digital era.

ASUS designs and manufactures products that perfectly meet the needs of today's digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktops, Eee Box and all-in-one PCs, notebooks, netbooks, tablet devices, servers, multimedia and wireless solutions, networking devices, and mobile phones.

Driven by innovation and committed to quality, ASUS won 3,398 awards in 2010, and is widely credited with revolutionizing the PC industry with the Eee PCTM. With a global staff of more than 10,000 and a world-class R&D team of 3,000 engineers, the company's revenue for 2010 was around US$10.1 billion.