Intel
and the Pentiumâ
4 Processor club together with MTV at the Europe Music Awards
LONDON
UK:SEPTEMBER 25 2001 Intel today announces its sponsorship of the MTV Europe
Music Awards and the launch of a new micro-site giving web surfers and music
fans access to interactive music content and a chance to attend the Award Show
and the VIP after party. The supporting Intel advertising campaign includes
TV, web elements and in-store materials.
The
campaign centres on raising the Awards profile and driving traffic to the
official micro-site for the Europe Music Awards, which Intel has developed in
partnership with MTV. The interactive micro-site, which can be accessed across
Europe via Intel’s country websites, also gives visitors the chance to party
with Destiny’s Child, Dido and Janet Jackson at Europe’s hottest award
ceremony in Frankfurt, Germany on November 8th 2001.
MTV is
watched in more than 100 million homes across Europe. The MTV Europe Music
Awards are now in their eighth year and will be watched by over a billion
fans. This year, a brand new award will go to the star with the most
interactive and innovative website.
David
Mitchell, Marketing Manager Intel UK
said ‘The MTV Europe Music Awards was the right choice for Intel because of
it’s young, tech-savvy audience who appreciate the benefits our latest
Pentiumâ
4 Processor has to offer- a louder, faster digital audio and video experience,
just like the Awards themselves. ’
The
official Intel micro-site for the MTV Europe Music awards will contain:
Award
voting updates and polls where you can vote for the band or artist you would
like to see win
An
interactive game allowing you to mix your own music online
A fun
quiz to test your music knowledge
A
competition to win tickets to the Awards and a Pentiumâ
4 Processor based PC. Runners
up prizes include Intel® Pocket Concert Players and Intel® Pocket PC Camera
Packs.
Dave
Sibley Vice
President European Marketing Partnerships at MTV said
‘It is best of breed partners like Intel who help secure the success of the
MTV Europe Music Awards. Our technology-orientated audience expects more from
MTV and the micro-site Intel and MTV have developed will give them just
that.’
The
Intel sponsorship includes Intel branding on all MTV communications
surrounding the Awards- billboards, TV and website. The supporting advertising
campaign runs on MTV, with banner ads appearing on associated websites in the
UK, France, Germany and Poland.
Intel,
the world's largest chip maker, is also a leading manufacturer of computer,
networking and communications products.
