TIBURON,
CA-April 28, 2009-Jon Peddie Research (JPR), the
industry's research and consulting firm for graphics and multimedia,
today announced estimated graphics shipments and supplier market share
for the first calendar quarter of 2009. Graphics chips (GPUs and IGPs) are the leading indicator of the PC market. The GPUs go into a system before it becomes a PC and gets into the hands of the customer. In Q3 and Q4 of 2008 the channel stopped ordering GPUs and depleted inventory in anticipation of a long drawn out worldwide recession. But, no recession, no matter how severe results in zero sales. The world continued to turn and the consumers continued to buy, albeit they bought less. So by Q1'09, inventories were depleted and the channel and OEMs had to start buying. The net result was Intel and Nvidia were the big winners, breaking an eight year seasonal trend that dictated negative sales from Q4 to Q1. This year Q1 shipments were up. |
Table 1: Growth rates from Q4 to Q1 from 2000 to 2009 |
TOTAL MARKET Year to year things were not so great. Shipments dropped to 74.9 million units, -21.1% from this quarter last year -- and not everyone fared as well as others.
Table 2: Total Graphics Chip Market for Q1'09 Things probably aren't going to get back to the normal seasonality till Q3 this year, and we won't hit the levels of 2008 until 2010, and people still need to buy things. Old computers will fail, new employees will be hired and need machines, and of course software upgrades like Windows 7 will be coming along.. We are still predicting an upturn in the PC market in Q3 and Q4 and in particular for the graphics market (which serves not just PCs but aerospace and automotive, industrial systems, medical systems, kiosks and POS). We are optimistic because these are seasonally the best quarters.
We're just finalizing our Q1'09 Market Watch report and will have all the details on this quarter (and every other one back to Q1'04) for our subscribers first thing tomorrow. Pricing and Availability The latest edition of Jon Peddie's Market Watch is available now in both electronic and hard copy editions. The annual subscription price for Jon Peddie's Market Watch is $3,500 and includes four quarterly issues. Full subscribers to JPR services receive Tech Watch (the company's bi-weekly report) and a copy of Market Watch as part of their subscription. For information about purchasing Market Watch, please call 415/435-9368 or visit the Jon Peddie Research website at www.jonpeddie.com. |
About
Jon Peddie Research Dr. Jon Peddie has been active in the graphics and multimedia fields for more than 30 years. Jon Peddie Research is a technically oriented multimedia and graphics research and consulting firm. Based in Tiburon, California, JPR provides consulting, research, and other specialized services to technology companies in a variety of fields including graphics development, multimedia for professional applications and consumer electronics, high-end computing, and Internet-access product development. Jon Peddie's Market Watch is a quarterly report focused on the market activity of PC graphics controllers for notebook and desktop computing. |