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AMD's desktop APU sales fell 30 per cent in Q4 2014 says JPR

by Mark Tyson on 24 February 2015, 10:17

Tags: Jon Peddie Research, AMD (NYSE:AMD), Intel (NASDAQ:INTC), NVIDIA (NASDAQ:NVDA)

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John Peddie Research (JPR) has just published its market analysis for Q4 2014. Overall, for the graphics processor industry, numbers weren't good with quarter-to-quarter total GPU shipments dropping 3.4, desktop graphics down 2.7 per cent and laptop discrete graphics sales dropped by 3.9 per cent. However looking at specific company fortunes AMD looks in desperate need of compelling new products with a 30 per cent drop in desktop APU sales and both desktop and laptop graphics chip sales down by around 16 per cent.

JPR informs us that Q4 results are, on average, flat, meaning you don't usually observe drastic changes in overall sales of PC components like graphics cards. A notable exception was in 2009 with the PC market crash. Looking at this whole-market view the PC market overall was up 3.5 per cent quarter-to-quarter and down a fraction of a percent year-to-year. Desktop graphics card sales were hardly changed at 0.68 per cent down from Q3 2014. The attach rate for GPUs was down a little over 10 per cent at 142.75 per cent. However looking at the big players in the industry you get to see much more turmoil in the market. Let's look at them one by one.

AMD's APU sales appear to have suffered a serious decline in Q4 2014. Sales of desktop APUs reportedly dropped 30 per cent from the previous quarter. Likewise AMD had it tough in discrete GPUs with JPR reporting drops of 15.97 and 16.6 per cent in desktop and laptop GPU shipments.

Meanwhile Intel's performance wasn't stellar with an approximate 4 per cent decline in overall PC graphics shipments. Desktop and laptop embedded graphics shipments were equally affected.

Nvidia managed to make the most of the flat quarter, presumably by taking share from its rivals. The green team's discrete desktop shipments were up 5.51 per cent on Q3, however its notebook discrete shipments were only up a fraction of a percent.

Commenting upon the data, JPR said that Gaming PCs were "a bright spot in the market in the quarter". The research firm also noted the continued success of Nvidia's Maxwell GPUs, sales of which lifted average selling prices (ASPs) in the discrete graphics market.

The last time we looked at JPR data and trends was shortly after the Q3 2014 data was published and commented upon my a Motley Fool investment market analyst.



HEXUS Forums :: 12 Comments

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Why would I buy an APU with an integrated GPU I won't use, where all the motherboards are creaking 3+ year old things, and performance sucks, and power consumption is mad?
directhex
Why would I buy an APU with an integrated GPU I won't use, where all the motherboards are creaking 3+ year old things, and performance sucks, and power consumption is mad?

I bought one as I was going to use the gpu, that mixed with good cpu performance, low power consumption and low price made the A8-7600 the perfect part for my HTPC.

I would say for HTPCs and general use PC's they are the best option.
Percy1983
I bought one as I was going to use the gpu, that mixed with good cpu performance, low power consumption and low price made the A8-7600 the perfect part for my HTPC.

I would say for HTPCs and general use PC's they are the best option.

I use an A8-7600 in my HTPC too, it's a superb piece of kit for my needs. Of course an APU is not for you if you're not going to use the GPU.
I note they don't report any drops in AMD laptop APU sales - interesting ;)

AMD haven't brought a compelling desktop APU upgrade to the market in a couple of years now: Richland was barely more than a clock bump on Trinity, and Kaveri only performed better than Richland in a few tests, depending on whether the suited the architectural tweaks. There are very few companies doing pre-built desktops with AMD APUs, and no drive for anyone to upgrade if they're already on AMD: so no surprise their sales are starting to drop. I don't see any strong indication that the next cycle of desktop APU refreshes (either Godavari or Carrizo) are likely to change that dynamic, either. AMD must be betting pretty heavily on mobile keeping desktop afloat until they can release another new microarch.
Happy with my A6-5400K. Does everything i need; web browsing, email, office stuff, even plays older games such as; W40K Soulstorm, CoD2, Football Manager etc at max settings.
Unlocked multiplier makes it fun to tinker with.
Can get sub 23 second SuperPi and 6FPS average in Heaven 4.0 at ultra settings + tessellation! :laugh:
Just waiting for the quad core APUs to come down in price.