Microtronica Takes on ELSA Professional Graphics Range

Microtronica Takes on ELSA Professional
Graphics Range

Resellers could clean up as 3Dlabs comes under fire





THEALE, 14 August 2001- Specialist distributor Microtronica

has agreed with graphics and networking vendor ELSA to handle the company's

range of professional graphics boards as ELSA stakes its claim to UK market

leadership in this sector.



Microtronica won the professional graphics business after

its success with ELSA consumer graphics boards and modems, which it began

selling in June 2001. The deal comes at a time when ELSA has introduced a

range of new boards for the CAD and digital content creation (DCC) markets

which, it claims, beat rival 3Dlabs on price/performance.



Microtronica's supplier marketing manager Robin Varley said,

"Microtronica has a proven track record selling the full range of mass

market and professional graphics cards. The ELSA GLoria III, Synergy 2000

and GLoria DCC give us a wide range of options to offer specialist

resellers, OEMs and systems integrators."



ELSA UK marketing manager Peter Griffin added, "ELSA has

extremely competitive products in terms of price/performance against 3D Labs

and ELSA will be helping channel partners take advantage of our commercial

and technical lead in this key part of the market."



Editors Note

ELSA graphics boards for the professional market range from

the entry level 32MB Quadro 2 EX based ELSA Synergy 2000 at £179.99 to the

64MB Quadro 2 based GLoria III at £799.99.  For the mid-range the ELSA

Synergy III based on the Quadro2 MXR chip retails for £299.99 and for dual

screen applications ELSA offers the Synergy II in both AGP and PCI variants

at £199.99.  All ELSA professional boards offer proven stability,

certification with all the major independent software vendors (ISVs) and

full Open GL support. The ELSA software advantage is a range of special

driver software for the common CAD and DCC applications, which can enhance

both performance and stability. In August 2001 ELSA announced the ELSA

GLoria DCC, which at £799.99 is a special board that has been optimised for

digital content creation software such as 3D Studio Max. (Prices are VAT

inclusive.)



Background

ELSA is one of the leading providers of Internet access and

computer graphics solutions for the PC. The company's product range includes

modems, ISDN adapters, ISDN and DSL routers, videoconferencing systems,

graphics boards and monitors. ELSA was founded in 1980 and today has more

than 650 employees. In addition to its headquarters in Aachen, Germany, it

also maintains subsidiaries in San José (USA), Taipei (Taiwan) and Tokyo

(Japan) as well as in London (UK), Paris (France), Milan (Italy), Madrid

(Spain), Stockholm (Sweden) and Eke (Belgium). Since June 1998, ELSA AG

shares are traded on the "Neuer Markt" (WKN 507 360) trading segment
of the

Frankfurt stock exchange in Germany.





Web site: www.elsa.co.uk