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Duran Duran given 'Second Life' in online game

by Steven Williamson on 11 August 2006, 09:43

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Duran Duran are still often identified as an "Eighties band" despite continuous recording and chart success over their twenty-eight year history.The BBC have now announced that the group will be the first band to have a 'virtual world presence' in an online game called 'Second Life', an online society within a 3D world, where users can explore, build, socialise, and participate in their own economy.

Duran Duran will be virtual citizen, called 'Avatars' within the 'Second Life' world and will perform a virtual concert within the game.

Keyboard player Nick Rhodes told the BBC of the band's excitement of appearing in a virtual world, "When I first discovered Second Life a few months ago, I was astounded by the possibilities that were there."

"When I started looking at the figures running around, chatting and interacting, I thought this is somewhere between a bizarre virtual reality TV show, a surreal real-life experience and a video game."

"Somehow the amalgamation was just irresistible - what became obvious was that Duran Duran should have a presence within there."

Duran Duran will appear in the game in September.

Source: BBC News

Official site: Second Life


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