NEW INTERNATIONAL MEMBERS
- Global Consumer Advisory Board to discuss solutions to
make computing technology more relevant to the end user -
SUNNYVALE, CA-MARCH 20, 2002-AMD (NYSE: AMD) today
announced the full membership of its Global Consumer Advisory Board (GCAB).
International GCAB members include representatives from Asia, Europe, Mexico and
South America, joining the GCAB's six U.S. and Canadian members. The GCAB brings
together leading consumer and small business experts, academics, journalists and
technology futurists from around the world. The group will identify and seek to
resolve key challenges in computing technology facing home and small business
users.
"The GCAB assembles highly experienced individuals
worldwide who will bring their regional insight as we discuss how to make
technology more relevant to consumers and small businesses," said Pat Moorhead,
AMD's vice president of Customer Advocacy and chairman of the GCAB. "An amazing
amount of technology exists today that can provide tremendous benefits in our
professional and personal lives. We hope to identify solutions that help more
consumers and small businesses reap the rewards made available by technology."
"I look forward to participating in a forum that
discusses technology issues impacting end users," said Dr. Hideyo Waki, a
professor in the Information and Telecommunication Department at Tokyo Denki
University. "I believe that consumers benefit when we promote open architectures
in technology. Open architectures reduce the complexity in utilizing technology
and help drive competition in the marketplace."
"Europe has multiple cultures and a variety of
technology users. However, there is a common trend that people are often
perplexed by the complexities of technology," said Mark Boleat, a consultant for
consumer issues and a board member of the National Consumer Council in the U.K.
"I look forward to working with AMD and other board members to see if we can
truly help consumers understand technology and its benefits."
"As an Internet professional, I feel fortunate to be
part of the convergence of technology and communications. I help people
communicate more easily and gain immediate access to information to be more
informed technology shoppers," said Vicky Hung, founder and COO, China Media
Assets. "The Internet has limitless applications as a communications medium and
incredible potential for the Asian market. We need to make sure we communicate
the benefits of technology in people's lives."
"In my conversations with consumers in Brazil, I try to
help them understand and use technology in a more beneficial and efficient way.
The GCAB offers a chance for advocates like me to help consumers on a global
scale," said Jose Ramalho, a technology journalist in Brazil.
The following eight international representatives were
named to the GCAB today:
*Soonhoon Bae joins the GCAB from Korea. His vast
technology experience in academics, business and government brings the GCAB a
strong understanding of the forces driving technology proliferation in Asia. Bae
has served as chairman and chief executive officer of Daewoo Electronics and as
Korea's Minister of Information and Communication. He is currently a visiting
professor in the Graduate School of Management at the Korea Advanced Institute
of Science and Technology. His honors include France's Legion d'Honneur and Best
Management Award from the Korea Productivity Association.
*Mark Boleat is a consumer policy and business
representation consultant and a board member of the National Consumer Council (NCC),
a non-departmental public body advocating consumer rights for more than 25 years
in the United Kingdom. He brings to the GCAB the European consumer perspective
of technology and related issues. And, as a small business owner, he understands
the technology needs of small businesses.
*Vicky Hung is the chief operating officer of China
Media Assets and senior vice president of global products for chinadotcom
Corporation Limited, Asia's leading Internet company. She helped chinadotcom
Corporation Limited obtain its listing on the NASDAQ in July 1999. She is also
founder of hongkong.com Limited, which she led until it was listed on the HK GEM
board in March 2000. Hung's knowledge of consumer technology trends in China and
Hong Kong, along with her passion for new technologies and understanding of how
consumers are using them, will provide the GCAB with a valuable perspective.
*Enrico Mercanti has launched four start-up companies in
Italy, including two on-line banks. He is the managing director of the Italian
on-line bank of Commerzbank, one of Germany's and Europe's leading private
banks. His background has focused on consumer technology needs and he has served
in consumer marketing positions for computing companies, such as Compaq, Dell
and Siemens Nixdorf.
*Jose Ramalho, a technology writer and syndicated
columnist, reaches more than a million readers each day through columns and
articles in three Brazilian publications: Folha de São Paulo, O Estado de Minas
and Diário de Pernanbuco. Ramalho brings to the GCAB a breadth of experience in
technology issues as they relate to the South American consumer. He has a
practical knowledge of the technology market along with 17 years of professional
experience working with and researching the Internet and technology issues.
*Dr. Carlos Scheel is a professor at the
Graduate School of Business (EGADE) of the Monterrey Institute of Technology in
Monterrey, Mexico. He is also a Senior Research Fellow with the Innovation,
Creativity and Capital (IC2) Institute of the University of Texas at Austin.
Scheel is currently working with the IC2 Institute on the strategic uses of
information technology and telecommunications in developing countries.
*Dr. Bernd Skiera is a professor and holds the
first Electronic Commerce chair at the Johann Wolfgang Goethe-University in
Frankfurt, Germany. He has been recognized and honored for his research and
writings, including the "eBusiness Germany Award 2001," and for best paper at
the "INFORMS Marketing Science and the Internet Conference - Understanding
Consumer Behavior on the Internet."
*Dr. Hideyo Waki is a professor in the
Information and Telecommunication Department at Tokyo Denki University. He
studies computer architecture and local area networks. He was chairman of Open
MPEG Windows® Forum Japan and participated on the advisory committee of Windows
World/Tokyo. He was also an advisor of Windows Consortium Japan, OS/2 Consortium
Japan, NetWare Consortium Japan, Useware Association and Desktop Management Task
Force (DMTF) Japan. He is a vice chairman of Intelligent TV Forum Japan.
The GCAB is the second customer advocacy initiative
announced by AMD in recent months. In October 2001, AMD announced the True
Performance Initiative (TPI), through which AMD will assist end users in
understanding the benefits and attributes of PC performance. TPI is a long-term
initiative that will educate consumers about the megahertz myth, help define a
new, more accurate measure of application performance and make PC performance
more relevant to the end user.
The GCAB plans to meet four times annually. If consumers
or small businesses have questions or would like to provide information to the
GCAB, they can e-mail amd.gcab@amd.com.
GCAB members announced previously in January include:
*Jim Blasingame, president, Jim Blasingame & Associates;
*Dr. Bill Halal, professor of Management, George
Washington University; vice president, World Future Society;
*Ken McEldowney, executive director, Consumer Action;
*Tricia Parks, founder and president, Parks Associates;
*Donald Wilson, president and CEO, Association of Small
Business Development Centers; *Dr. Barry Wellman, professor of Sociology,
University of Toronto; director, University of Toronto NetLab.
About AMD
AMD is a global supplier of integrated circuits for the
personal and networked computer and communications markets with manufacturing
facilities in the United States, Europe, Japan, and Asia. AMD, a Fortune 500 and
Standard & Poor's 500 company, produces microprocessors, flash memory devices,
and support circuitry for communications and networking applications. Founded in
1969 and based in Sunnyvale, California, AMD had revenues of $3.9 billion in
2001. (NYSE: AMD).
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