We had suspected as much, however solid evidence is finally appearing as US retailers begin to drop the price of Google's Nexus 7 16GB down from $249.99 (£199) to $199.99 (£159), the price of the current 8GB variant.
We're talking, of course, of the soon-to-launch Nexus 7 32GB, which, far from becoming a premium variant of the Nexus 7, will take-over the same price-point currently occupied by its 16GB sibling. This makes a lot of sense; there's plenty of choice of tablets further-up the price ladder, all with premium features and styling, the selling-point of the Nexus 7 is its low-price and it's important that Google doesn't break from this trend.
With 32GB at £199, the Nexus 7 becomes directly comparable to Amazon's Kindle Fire HD, with only minor quibble points separating the two devices. It'll now be rather interesting to see who comes out on-top in 7in tablet sales this Christmas, something tells us it may not be Apple with its iPad Mini, as the firm appears to have missed the plot when it comes to pricing.