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Amazon sees Kindle Fire HD sales peak following iPad Mini launch

by Alistair Lowe on 29 October 2012, 09:39

Tags: Amazon (NASDAQ:AMZN)

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If ever you had wondered just how popular the iPad Mini was amongst cost-concious punters, perhaps the following factoid from Amazon will help to clear matters; following the announcement of the iPad Mini, Amazon's Kindle Fire HD saw its "biggest day of sales since launch."

Picking-up on this rare chance, Amazon has now gone in for the kill and has launched a new advertisement campaign directly comparing the Kindle Fire HD to Apple's iPad Mini, focusing on the lacklustre hardware of the Apple competitor, despite its price premium.

Amazon iPad Mini Ad

Gizmodo is spot-on, Apple's charging an excessive price and offering little back in return, granted, a sleek case, though not much else. Having said this, perhaps Amazon is the one being "Ballsy" with such a direct shot at its fellow American giant. It'll be interesting to see if this new approach pays off.

We're also quite curious to see what effect the now cancelled Google press conference will have on Kindle sales, as new Nexus devices are left waiting for their moment in the spotlight.

HEXUS Forums :: 1 Comment

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Isn't this situation a direct result of Apple being “late to the party” wrt these “pocket tablets”? So the market for those is firstly a lot more cut throat, and secondly Apple doesn't have the huge market share advantage that they have in the full-size tablets?

Personal I like the idea that there's no one real market leader for the pocket tablets - with Google, Samsung, Amazon, and now Apple having respectable devices, (and I've not overlooked the second tier folks like Archos, Viewsonic, etc). Competition is good for the consumer, and forces the manufacturers to stay on the top of their game.