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Fujitsu launches waterproof phones that release perfume and teach you golf

by Scott Bicheno on 13 November 2009, 14:24

Tags: Fujitsu (TYO:6702)

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Killer features

As a mobile phone brand, Fujitsu barely registers here in the UK. But being a global publication, we keep an eye on what's going on everywhere in the world and, as a consequence, stumbled on this little gem today.

In conjunction with phone operator NTT DOCOMO, Fujitsu has launched a range of new clamshell handsets in Japan with some innovative novelty features.

The PRIME series is clearly being targeted at outdoor types. It can withstand immersion in water to a depth of 1.5 metres for up to 30 minutes and has a 12.2 megapixel camera with all kinds of facial recognition and motion tracking technologies - including a somewhat Orwellian facility to automatically take a photo when it detects a smiling face.

The killer feature, however, has to be the ‘ETGA Swing Lesson' golf-swing application. The pedometer and motion sensing technology required have made an appearance in previous Fujitsu products, but this is the first time it has been used to measure the mechanics of the user's golf swing and suggest improvements. Wii eat your heart out.



The STYLE series seems to be based on the same basic handset, but is aimed at a more genteel end-user. While the same claims of water resistance are made, the camera resolution is a piffling 8.1 megapixels.

As the name implies, the main differentiators of this range concern style. Available colours include a lurid Ruby Pink and kitsch Folli Follie Gold. But the feature phone users have been clamouring for finally makes an appearance in the form of the ‘fragrance chip' on the back of the phone, which enables the user to imbue the handset with their favourite smell.

Surely it's just a matter of time before this feature is standard issue in all phones.


HEXUS Forums :: 7 Comments

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I had a vision of my sister when I read this article, went something like this:

“What's that smell?”

“Oh my little s*** of a brother just sent me a text.”

“How apporiate.”
Only in Japan could this exist. Good to see such inovation even if it seams daft and pointless.

ignoring all the faff, look at the size of that screen :D its-a-very nice

that is a clamshell for 2009 :)
Clamshell designs seems to be popular for Japanese phones.
Apart from the mandatory “I'm taking a photo” sound that the phones are required to emit, they have a lot better cameras than the crap we get over here…

My favourite feature is probably the invisible screen they have on the outside shell that lights up with caller id etc
Personally I am not into clamshell design. And I also could careless if a mobile phone camera has 8MP, 12MP or 20MP. 2MP with good optics (for quality without taking over 3MB), relatively speedy (for quick snap shots - again small file size help) and decent performance both indoor and outdoor is much more useful to me.