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Jobs rubbishes 7 inch iPad rumours

by Sarah Griffiths on 19 October 2010, 10:06

Tags: Apple (NASDAQ:AAPL)

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Tablet turmoil

Apple CEO Steve Jobs has dismissed previous rumours that the company is working on a 7 inch iPad and said a 10 inch screen is the ‘minimum size required to create a great tablet'.

Following Apple's sales announcement, Jobs gave analysts a list of reasons of why Apple will not be making a tablet with a smaller screen than its current 10 inch offering, rendering rumours of a 7 inch iPad that will be ready in time for this Christmas untrue.

According to MacWorld's transcript of the briefing, Jobs said a 7 inch version of the tablet would only be 45 percent as large as Apple's current iPad's screen size and he believes the smaller size "isn't sufficient to create great tablet apps".

Jobs reportedly said: "There are clear limits of how close you can physically place elements on a touchscreen before users cannot reliably tap, flick or pinch them. This is one of the key reasons we think the 10-inch screen size is the minimum size required to create great tablet apps."

He also recognised that most tablet users also own smartphones, which are smaller and more portable, therefore downgrading the UI of a tablet for the sake of size "is clearly the wrong trade-off".

Jobs was keen to stress that Apple is not making a smaller iPad to avoid hitting a lower price point. "So when we make decisions on 7 inch tablets, it's not about cost, it's about the value of the product when you factor in the software," he reportedly added.

He also couldn't resist having a dig at the competition, calling their various 7 inch tablets "tweeners - too big to compete with a smartphone and too small to compete with an iPad."

Jobs reportedly described the raft of cheaper and smaller tablets about to hit the market as ‘not exactly an avalanche,' admitting there appear to be just a ‘handful' of credible competitors and predicted that the current crop of rivals will be ‘dead on arrival'.

As well as smaller iPad rumours, many commentators and analysts have been debating whether the arrival of the tablet has cannibalised netbook and laptop sales.

Jobs reportedly said: "The iPad is clearly going to affect notebook computers. I think the iPad proves it's not a question of if, it's a question of when and there's a lot of development and progress over the next few years."

He said that Apple had not pushed the iPad particularly hard for business use, but there has been a lot of interest.

"So the more time that passes, the more I am convinced that we've got a tiger by the tail here and this is a new model of computing. It lends itself to lots of different aspects of life: personal, educational, and business. So I see it as very general purpose, and I see it as really big," he reportedly added.



HEXUS Forums :: 5 Comments

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Jobs reportedly said: "There are clear limits of how close you can physically place elements on a touchscreen before users cannot reliably tap, flick or pinch them. This is one of the key reasons we think the 10-inch screen size is the minimum size required

Really? Amazing how we all manage to touch items easily on the iphone then with its tiny 3.5inch screen :)

Apple/Jobs is just rubbishing 7" form factor because they aren't doing one (yet),
but its all good marketing - which apple is great at.
Soooo, get ready for the ipad mini just in time for christmas 2011 then…
'[GSV
Trig;1993553']Soooo, get ready for the ipad mini just in time for christmas 2011 then…
Isnt that just a touch?
MaddAussie
Isnt that just a touch?

What?!
Surely that'd suggest that the pad is just a 10" touch :lol:
Just amuses me how Jobs will rubbish other companies and products and say there is no market and the current device doesnt need this that and the other, then low and behold what does the next product do…
I suppose it helps hook people, instead of waiting for the new model for the functions you want they almost push you into a product thats not quite what you want without letting you know whats around the corner..
Maybe if they got rid of their mahoosive bezel, a 7“ iPad would actually have a screen almost the same size as their 10” one.