WHO: Atlanta-based Digital Blue, - is a leading developer and marketer of interactive electronics for use at home and school. Award-winning products include the American Idol Camcorder, the Tony Hawk HelmetCam, the QX5 computer microscope and many others.

WHAT: Hot, new digital products that empower kids, tweens and teens with fun, accessible technology.

Disney Digital Camera Line
Digital Blue is excited to announce the launch of their exclusive line of Disney digital cameras and camcorders including: a kids’ digital camera with 1” color view screen and customizable Disney faceplates; a slim 3 Mega Pixel camera with a 1.5” color view screen and expandable memory card slot; and the Disney Princess Digital Movie Maker, a video camera for the princesses who wants to be an auteur. These all new imaging products each come with Disney Pix, an exclusive and highly interactive editing software suite that’s loaded with Disney animation.

Smithsonian Computer Microscope Digital Blue-continues its focus on educational technology through this new licensing agreement. The first product to be introduced is the Smithsonian Computer Microscope™, which magnifies images 10x, 60x and 200x directly onto a computer screen. The microscope comes with software that lets the user view, edit, animate and measure samples, and create slideshows or videos. Budding Einsteins can share scientific data collected and documented with the microscope through their e-mail, further illuminating dialogue and research.

Smithsonian Computer Telescope In the next few months, Digital Blue will launch the Smithsonian Computer Telescope, a groundbreaking new system that combines a celestial reflector telescope with expansive digital imaging capabilities. The telescope also comes with software which allows for enhanced viewing, storage and sharing of images of the constellations.

American Idol Digital Camera Digital Blue has also expanded its American Idol product line with the new American Idol Digital Camera, the only digital camera officially licensed for the smash hit American Idol series. The mini camera measures a tiny 2.25 x 1.5 inches but comes equipped with enough memory (16 Mb of SD RAM) to store up to 80 pictures. The included software comes with photo editing software so you can pictures of your friends and put them on stage at American Idol.