The commercial potential developed at Abertay will be enhanced by the new centre of excellence in Manchester. The new facility at MediaCityUK will help take games and creative content to the next level and companies will gain a better understanding of how gamers use their prototype products, providing the opportunity for the product refinement that will lead to enhanced success in the market, so it claims.
The video games centre within MediaCity UK grew from a commitment in the Digital Britain report published in June 2009 that highlighted the potential for links with Abertay University. It is supported by £1 million from the Strategic Investment Fund. With complementary funding from individual European Regional Development Fund initiatives in Manchester and Scotland (almost £1m via the Scottish Government) and from the North West Development Agency, a total of up to £10 million funding for the two centres is expected.
“This is good news for the UK games industry. We particularly welcome the intention to use the funding to invest in prototypes to support new Intellectual Property (IP) development. Finding sources for finance for new IP is difficult at the best of times.
“We now look forward to the Pre-Budget Report on Wednesday December 9th. A commitment by the Chancellor of the Exchequer, Alistair Darling, that the Government will introduce Games Tax Relief would demonstrate that the Government is serious about supporting the UK games industry, one of the UK’s leading digital industries.”