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Razer will open first US Razer Store on Saturday

by Mark Tyson on 17 May 2016, 09:31

Tags: Razer, razer-other

Quick Link: HEXUS.net/qac2wj

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PC gaming focussed hardware company Razer will open its first bricks and mortar store in the US on Saturday, in San Francisco. The store will include an interactive experience where visitors are invited to "stay all day and play games." While this is the firm's first physical store in the USA, it isn't its first world wide as there are already three Razer Stores in East Asia; one in Taiwan, one in Thailand, and another in the Philippines.

Razer's first US store will be located in the Westfield San Francisco Centre mall, pictured above. The opening stems from Razer following a strategic path well trodden by tech companies like Apple, Sony and Microsoft – in raising their public profiles with physical stores. Razer has secured a 1,300 square foot, two level outlet in this city centre mall. San Francisco was chosen as the location for the first US Razer Store as it is "a unique global epicentre of creativity, technology, and entertainment, and it's our hometown," explained Min-Liang Tan, cofounder and CEO of Razer.

Inside the store

According to a report in VentureBeat the plans for the store include a 20-strong line-up of gaming stations for public use. These will be made up of a mixed range of Razer PCs including the Razer Blade laptop. Elsewhere in the store visitors will be able to buy from the wide range of peripherals, fitness devices, audio headsets, and broadcast products carrying the Razer name.

Inside the Taipei Razer Store

To celebrate the SF store opening on Saturday 21st May (doors open at 10am) Razer will be hosting a variety of events for gamers. Some of the events and highlights will make use of the store's impressive 16 x 9 ft video wall.

HEXUS Forums :: 8 Comments

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Posted by Spreadie - Tue 17 May 2016 09:40
Razer products are, by and large, plasticky trash in my experience. Giving people the opportunity to see them in the flesh, so to speak, before buying seems like a really bad move by them. :p
Posted by jag272 - Tue 17 May 2016 09:47
Spreadie
Razer products are, by and large, plasticky trash in my experience. Giving people the opportunity to see them in the flesh, so to speak, before buying seems like a really bad move by them. :p
Agreed, but for some reason they've garnered such brand recognition that people don't seem to care and just buy from them anyway now. Heck, they sell an RGB Mousepad for £50 and I bet some people ended up buying it.
Posted by Jowsey - Tue 17 May 2016 10:53
jag272
Agreed, but for some reason they've garnered such brand recognition that people don't seem to care and just buy from them anyway now. Heck, they sell an RGB Mousepad for £50 and I bet some people ended up buying it.

It's probably a little bit harsh to criticise the mousepad as a good rigid mousepad will go for about £20ish, then you need to consider the competition for the product. I don't know any other peripheral maker who makes an RGB mousepad, so they really can charge what they want for it.

Apart from that it's all plastic trash. I use a CM Storm mech keyboard and a Logitech g600 mouse and a pair of Senn HD518 with a pretty basic mod-mic vs his multitude of shiny plastics and razer logos. The Kraken headset is just downright cheap, the Lycosa keyboard is none mechanical and cost more, is a filth magnet and is just generally of equally poor quality. I'll grant him, his deathadder does feel pretty nice and I didn't have any major issues but I still consider the g600 a better fit for myself.

The really kick however, is he spent more money on his lot of peripherals than I did. I'd say about £30 and I'd consider my equipment to be much superior. Certainly the headset and keyboard, arguably not so much the mouse.

But then again, his has the same styling touches all over, where as mine the only link between them is the blue backlight on the keyboard and me setting the RGB on the mouse to the same blue colour.
Posted by jag272 - Tue 17 May 2016 17:17
Jowsey
It's probably a little bit harsh to criticise the mousepad as a good rigid mousepad will go for about £20ish, then you need to consider the competition for the product. I don't know any other peripheral maker who makes an RGB mousepad, so they really can charge what they want for it.

Apart from that it's all plastic trash. I use a CM Storm mech keyboard and a Logitech g600 mouse and a pair of Senn HD518 with a pretty basic mod-mic vs his multitude of shiny plastics and razer logos. The Kraken headset is just downright cheap, the Lycosa keyboard is none mechanical and cost more, is a filth magnet and is just generally of equally poor quality. I'll grant him, his deathadder does feel pretty nice and I didn't have any major issues but I still consider the g600 a better fit for myself.

The really kick however, is he spent more money on his lot of peripherals than I did. I'd say about £30 and I'd consider my equipment to be much superior. Certainly the headset and keyboard, arguably not so much the mouse.

But then again, his has the same styling touches all over, where as mine the only link between them is the blue backlight on the keyboard and me setting the RGB on the mouse to the same blue colour.

Maybe I'm just overly cynical since I don't see any reason for an RGB mousepad in the first place, and see it as a fad Razer are selling by name alone. That said, I think £20 is an exaggeration there, you can get the Steelseries QcK for £7.50 and its a very nice mousepad, or I believe £15 for the full keyboard + mouse sized one, but thats somewhat besides the point.

Definitely agree on product quality though, my younger brother has a Kraken has friend gave him, and for a while borrowed a Tiamat from the same friend, and both had pretty unstartling build quality. Meanwhile I'm using a Superlux HD681 Evo with Modmic, rival 300 with the free included QcK and the only place I splashed was my keyboard, as I wanted to try mechanical and as I play MMOs extra keys are useful, so I splashed for a discounted K95 RGB. I guess it's easier to match when your theme is just “Black” though, as I don't much care for LEDs. I set up LEDs on the keyboard for a while, because it eased the conversion to the slightly different keyboard layout to my old Microsoft 500 keyboard, but since then I've turned them off, and just have them set to light up when a particular Macro is active incase I mis-press them.
Posted by plexabit - Tue 17 May 2016 22:38
Spreadie
Razer products are, by and large, plasticky trash in my experience. Giving people the opportunity to see them in the flesh, so to speak, before buying seems like a really bad move by them. :p

jag272
Agreed, but for some reason they've garnered such brand recognition that people don't seem to care and just buy from them anyway now. Heck, they sell an RGB Mousepad for £50 and I bet some people ended up buying it.

You can't forget their new market of actual systems, in which IMO they hold the most promise.

- They're the only company with a TB3 eGPU case (more coming soon).
- The Razer Blade is hands down the best gaming laptop in its category (thin/light).
- The Razer Blade Stealth is an extremely compelling ultrabook on all accounts, even for the price, which is surprising coming from Razer. The Core will make it a formidable mobile-obsessive setup.

That being said, yeah, a lot of their actual peripherals are plasticky. Only ones I've been interested in are the Orochi (which I use for its great features–build quality is okay, but it has this strange creaky thing when you squeeze it wrong…idk if that's normal…) and the Blackwidow X, which I don't own.

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